跨境网站如何优化谷歌推广关键词？万亿宠物经济赛道深度解析
中国宠物市场正迎来爆发式增长，根据《2025年中国宠物行业白皮书》显示，2024年城镇宠物消费市场规模突破3002亿元，同比增长7.5%。全国宠物犬猫数量已超1.2亿只，单只宠物年均消费持续上升。
The Chinese pet market is experiencing explosive growth. According to the "2025 China Pet Industry White Paper", the urban pet consumption market size in 2024 exceeded 300.2 billion yuan, a year-on-year increase of 7.5%. The number of pet dogs and cats nationwide has exceeded 120 million, with per-pet annual consumption continuing to rise.
山东成为宠物产业核心区域，拥有乖宝宠物、中宠股份和路斯股份三家A股上市公司。得益于肉鸡养殖和加工优势，山东宠物食品产业上下游产业链完善，2024年第三季度行业营收达31.78亿元，同比增长20.9%。
Shandong has become a core region for the pet industry, with three A-share listed companies including Wanpy, Zhongpet and Luscious. Benefiting from advantages in broiler farming and processing, Shandong has a complete pet food industry chain. In Q3 2024, industry revenue reached 3.178 billion yuan, up 20.9% year-on-year.
跨境电商关键词优化策略：
- 主关键词：pet supplies wholesale, dog/cat food manufacturer
- 长尾关键词：organic pet food supplier China, custom pet products OEM
- 地域词：Shandong pet food factory, Yantai pet treats exporter
Cross-border e-commerce keyword optimization strategies:
- Primary keywords: pet supplies wholesale, dog/cat food manufacturer
- Long-tail keywords: organic pet food supplier China, custom pet products OEM
- Geo-targeted keywords: Shandong pet food factory, Yantai pet treats exporter
新兴服务推动市场多元化，包括宠物相亲、宠物专车、宠物候机厅等创新服务涌现。2023年行业从业人数突破100万，催生宠物美容师、营养师等新兴职业。预计2028年市场规模将达11500亿元。
Emerging services are driving market diversification, including pet dating, pet-friendly rides, and pet waiting lounges. In 2023, industry employment exceeded 1 million, creating new professions like pet groomers and nutritionists. The market size is expected to reach 1.15 trillion yuan by 2028.
投资建议：重点关注国产替代趋势下的本土品牌，食品赛道仍占52.8%市场份额。深圳已建立首个宠物经济产业园，跨境电商成为重要增长点。
Investment recommendations: Focus on local brands benefiting from import substitution trends. The food segment still accounts for 52.8% market share. Shenzhen has established its first pet economy industrial park, with cross-border e-commerce becoming a key growth driver.
