运营最久的关键词与独立站搭建全攻略：从谷歌推广到网站建设
独立站是跨境卖家对外销售的重要渠道，同时也是品牌塑造和宣传的核心阵地。本文将为您详细解析如何从零开始搭建独立站，并分享谷歌推广竞价的实战经验。
Independent websites are crucial sales channels for cross-border sellers and core platforms for brand building and promotion. This article will provide a step-by-step guide to building an independent site from scratch and share practical experience in Google Ads bidding.
一、谷歌推广竞价策略 | Part 1: Google Ads Bidding Strategies
1. 关键词研究：使用Google Keyword Planner等工具分析行业长期稳定的核心关键词
1. Keyword Research: Use tools like Google Keyword Planner to analyze industry's long-term stable core keywords
2. 竞价技巧：建议采用智能竞价策略，如目标每次转化费用(tCPA)或目标广告支出回报率(tROAS)
2. Bidding Techniques: Recommended to use smart bidding strategies like Target CPA (tCPA) or Target ROAS (tROAS)
二、独立站搭建6大步骤 | Part 2: 6 Steps to Build Independent Site
1. 购买域名：选择.com结尾、易记、不易混淆的域名
1. Purchase Domain: Choose .com domain that's easy to remember and hard to confuse
2. 服务器选择：跨境电商优先考虑香港或目标市场服务器
2. Server Selection: Cross-border ecommerce should prioritize Hong Kong or target market servers
3. 建站模式：SaaS建站(快速简单)或开源建站(自由度高)
3. Site Building Mode: SaaS (quick and simple) or Open Source (high flexibility)
4. 网站规划：精心设计网站结构和关键页面(首页、产品页等)
4. Site Planning: Carefully design site structure and key pages (homepage, product pages, etc.)
5. 支付物流：配置多种支付方式和清晰的物流政策
5. Payment & Logistics: Set up multiple payment methods and clear logistics policies
6. 测试上线：全面测试后正式发布网站
6. Testing & Launch: Conduct comprehensive testing before official launch
温馨提示：网站需要持续优化，建议定期分析用户数据并调整
Reminder: Websites require continuous optimization, recommend regular analysis of user data and adjustments
如需获取完整版独立站建设手册，欢迎随时联系我们！
For the complete independent site building manual, feel free to contact us!
