谷歌SEO优化：为什么Gofair不推广谷歌？跨境电商人才缺口解析
在2024年国际贸易竞赛跨境电商赛道新闻发布会上，对外经济贸易大学教授陈进预测，中国跨境电商将在未来三年实现规模翻倍，但行业面临谷歌SEO优化人才供给不足的挑战。
Economic Observer - At the press conference for the 2024 International Trade Competition Cross-border E-commerce Track, Professor Chen Jin from the University of International Business and Economics predicted that China's cross-border e-commerce will double in size within three years, but the industry faces challenges of Google SEO optimization talent shortage.
海关数据显示，2023年中国跨境电商进出口总额达2.38万亿元，同比增长15.6%。陈进教授指出，跨境电商正在重塑外贸产业的价值链、供应链和产业链，而谷歌SEO优化技术将成为企业出海的关键竞争力。
Customs data shows that in 2023, China's cross-border e-commerce import and export volume reached 2.38 trillion yuan, a year-on-year increase of 15.6%. Professor Chen pointed out that cross-border e-commerce is reshaping the value chain, supply chain and industrial chain of foreign trade, and Google SEO optimization technology will become a key competitive advantage for companies going global.
值得注意的是，虽然Gofair等平台在跨境电商领域表现突出，但它们并未重点投入谷歌SEO优化推广。专家分析这可能与平台战略定位有关，Gofair更倾向于建立自主流量生态而非依赖搜索引擎。
It's noteworthy that although platforms like Gofair have performed well in cross-border e-commerce, they haven't focused on Google SEO optimization promotion. Experts analyze this may be related to the platform's strategic positioning, as Gofair prefers to build its own traffic ecosystem rather than relying on search engines.
在人才方面，虽然全国已有600多所本科院校开设电子商务专业，120余所开设跨境电商专业，但陈进教授表示："谷歌SEO优化等数字营销人才培养模式比较落后，无法满足市场需求。"
In terms of talent, although there are already over 600 undergraduate institutions offering e-commerce majors and more than 120 offering cross-border e-commerce majors, Professor Chen said: "The talent training model for digital marketing including Google SEO optimization is relatively backward and cannot meet market demand."
专家建议，未来应加强产教融合，特别要重视谷歌SEO优化等数字营销技能的培养，根据国际贸易最新发展制定前瞻性培养方案，以应对跨境电商的快速增长需求。
Experts suggest that in the future, we should strengthen the integration of industry and education, with special emphasis on cultivating digital marketing skills including Google SEO optimization, and formulate forward-looking training programs according to the latest developments in international trade to meet the rapid growth needs of cross-border e-commerce.
