东南亚跨境电商平台认可的谷歌推广与外贸网站图片优化技巧
在东南亚跨境电商领域，谷歌推广(Google Ads)已成为众多卖家认可的营销利器。 通过精准投放广告，商家可以有效触达目标客户群体，提升品牌曝光和转化率。
In Southeast Asia cross-border e-commerce, Google Ads has become a recognized marketing tool for sellers. Through precise ad placement, merchants can effectively reach target customer groups and improve brand exposure and conversion rates.
外贸网站图片优化常见误区
Common Mistakes in Foreign Trade Website Image Optimization
许多外贸网站运营者直接从素材网站下载图片后直接上传使用，这种做法存在严重问题：
Many foreign trade website operators directly download images from material websites and upload them without optimization, which causes serious problems:
- 增加网站内存占用
- Increase website memory usage
- 降低页面加载速度
- Reduce page loading speed
- 影响SEO效果
- Affect SEO performance
图片优化的9大优势
9 Benefits of Image Optimization
- 提升网站加载速度
- Improve website loading speed
- 提高Google搜索排名
- Improve Google search ranking
- 降低跳出率
- Reduce bounce rate
- 节省服务器带宽成本
- Save server bandwidth costs
- 提升用户体验
- Enhance user experience
外贸网站图片优化9大技巧
9 Image Optimization Techniques for Foreign Trade Websites
1. 选择正确的图片格式
1. Choose the right image format
推荐使用PNG和JPEG格式：
Recommended formats: PNG and JPEG:
- 产品图片：800×800像素，100-200KB
- Product images: 800×800 pixels, 100-200KB
- Banner图片：宽度1920像素，不超过5MB
- Banner images: 1920px width, no more than 5MB
2. 压缩图片大小
2. Compress image size
使用Photoshop或TinyPNG等工具压缩图片
Use Photoshop or tools like TinyPNG to compress images
3. 使用原创图片
3. Use original images
原创图片能提升用户体验和搜索引擎排名
Original images improve user experience and search engine ranking
4. 注意图片版权
4. Pay attention to image copyright
避免因版权问题导致罚款
Avoid fines due to copyright issues
5. 自定义图片文件名
5. Customize image file names
使用描述性、含关键词的文件名
Use descriptive, keyword-rich file names
6. 编写SEO友好的Alt文本
6. Write SEO-friendly Alt text
准确描述图片内容，包含相关关键词
Accurately describe image content with relevant keywords
7. 优化页面标题和描述
7. Optimize page titles and descriptions
这些元素会影响图片搜索排名
These elements affect image search rankings
8. 确保移动端友好
8. Ensure mobile-friendliness
使用响应式图片适配不同设备
Use responsive images for different devices
9. 使用CDN加速
9. Use CDN acceleration
内容分发网络可提升图片加载速度
Content Delivery Network improves image loading speed
通过以上优化技巧，您的东南亚跨境电商网站将获得更好的用户体验和搜索引擎排名。
With these optimization techniques, your Southeast Asia cross-border e-commerce website will achieve better user experience and search engine rankings.
