美国提高中国电视部件关税对市场的影响及应对策略
4月4日 - 根据中国机电产品进出口商会最新消息,美国301调查涉及中国视听产品行业79个海关编码,占相关产品类别的54.5%。专家分析认为,这将对中国视听行业产生重大影响,但彩电企业可通过海外工厂规避贸易壁垒。
April 4 - According to the latest information from China Chamber of Commerce for Import and Export of Machinery and Electronic Products, the US Section 301 investigation involves 79 customs codes in China's audio-visual product industry, accounting for 54.5% of related product categories. Experts believe this will have a significant impact on China's audio-visual industry, but TV manufacturers can bypass trade barriers through overseas factories.
受影响产品包括:
Affected products include:
• 媒体存储设备(光盘、磁带等)Media storage devices (CDs, tapes, etc.)
• 电视摄像机TV cameras
• 彩色电视机及零部件Color TVs and components
• 监视器、投影机等Monitors, projectors, etc.
出口数据:2017年中国对美国视听产品出口达122亿美元,占同类产品对美出口总额的41.9%。美国是中国视听产品最大出口市场,2017年出口额290.9亿美元,占全球出口22.6%。
Export data: In 2017, China's audio-visual product exports to the US reached $12.2 billion, accounting for 41.9% of total exports in this category. The US is China's largest export market for audio-visual products, with exports of $29.09 billion in 2017, representing 22.6% of global exports.
彩电行业影响:2017年中国出口美国电视机2295.6万台,占美国进口总量的46.9%。主要品牌TCL、海信等将受到较大冲击。分析师指出,虽然部分企业在墨西哥设有工厂,但供应链成本上升将影响整个美国市场需求。
Impact on TV industry: In 2017, China exported 22.956 million TVs to the US, accounting for 46.9% of US imports. Major brands like TCL and Hisense will be significantly affected. Analysts note that although some companies have factories in Mexico, rising supply chain costs will impact the entire US market demand.
应对策略:
1. 加快海外工厂布局
2. 与墨西哥客户合作
3. 开发新兴市场
专家认为短期内会有波动,但长期影响有限。
Response strategies:
1. Accelerate overseas factory deployment
2. Cooperate with Mexican clients
3. Develop emerging markets
Experts believe there will be short-term fluctuations but limited long-term impact.
奥维云网研究总监陈慧表示:"无论美国贸易政策如何变化,中国彩电品牌加快海外布局都是必然趋势。" AVC Research Director Chen Hui stated: "Regardless of changes in US trade policy, accelerating overseas deployment is an inevitable trend for Chinese TV brands."
消费者影响:最终可能导致美国市场电视机价格上涨,影响消费者利益。目前相关企业正在60天公示期内与美国政府协商,寻求更合理的解决方案。
Consumer impact: This may ultimately lead to higher TV prices in the US market, affecting consumer interests. Currently, related companies are negotiating with the US government during the 60-day public comment period to seek more reasonable solutions.
