eBay开店费用全解析：从刊登费到广告投放的完整成本指南

eBay开店费用全解析：从刊登费到广告投放的完整成本指南

Complete Guide to eBay Store Costs: From Listing Fees to Advertising Expenses

对于计划在eBay开店的卖家来说，了解平台费用结构至关重要。本文将详细解析eBay店铺的各项成本，帮助您做好预算规划。

For sellers planning to open an eBay store, understanding the platform's fee structure is crucial. This article will provide a detailed breakdown of various costs to help you budget effectively.

1. 刊登费用(Listing Fees)

作为eBay开店的基础成本，所有卖家都需要支付产品上架费用。平台通常根据卖家类型提供每月免费刊登额度。

As a basic cost of opening an eBay store, all sellers need to pay listing fees. The platform usually provides monthly free listing quotas based on seller types.

重要提示：美国站和澳洲站的新商业店铺可获得250个免费刊登额度，其他站点需购买开店工具。

Important Note: New business stores on US and Australia sites get 250 free listings, while other sites require purchasing store tools.

2. 交易费用(Final Value Fees)

平台会根据实际交易金额收取佣金，大多数产品为总销售额的12.5%，最高不超过750美元。

The platform charges a commission based on the final sale amount, typically 12.5% of the total sale value with a $750 cap.

3. 广告费用(Promoted Listings)

通过广告促销可增加产品曝光，仅在促成销售时收取费用，单纯点击不产生成本。

Advertising can increase product visibility, with fees only charged upon successful sales, not for clicks alone.

4. 物流成本(Shipping Costs)

无论是国内运输还是海外仓，都会产生运费，具体金额需根据产品实际情况确定。

Shipping costs apply whether using domestic or international fulfillment, with amounts varying by product specifics.

SEO优化提示：在eBay开店时，合理规划各项成本结构可提高店铺运营效率。建议新卖家充分利用免费刊登额度，并精准控制广告投放预算。

SEO Tip: When opening an eBay store, proper cost structure planning can improve operational efficiency. New sellers should maximize free listing quotas and carefully control ad budgets.