安丘口碑超好的SEO推广公司 - 谷歌竞价推广与再营销展示广告设置全攻略
谷歌竞价推广在哪里看?
Where to check Google Ads performance?
要查看谷歌竞价推广效果,您可以登录Google Ads账户,在"广告系列"选项卡中查看所有关键指标,包括点击率(CTR)、转化率和投资回报率(ROAS)。
To check Google Ads performance, log in to your Google Ads account and navigate to the "Campaigns" tab where you can view all key metrics including Click-Through Rate (CTR), conversion rate and Return on Ad Spend (ROAS).
谷歌再营销展示广告设置六步走
6 Steps to Set Up Google Remarketing Display Ads
第一步:注册谷歌Adwords账户并开通广告功能
Step 1: Register a Google Ads account and enable advertising features
第二步:注册谷歌Analytics,将谷歌Adwords和谷歌Analytics进行关联
Step 2: Set up Google Analytics and link it with your Google Ads account
第三步:在谷歌Analytics左下角设置中,选择"媒体资源管理库",然后打开"数据收集功能",并将跟踪代码复制到独立站后台
Step 3: In Google Analytics settings, select "Admin" > "Tracking Info" > "Tracking Code" and copy the code to your website
第四步:在谷歌Analytics左下角设置中,选择"媒体资源管理库",在"受众群体定义"中新建受众群体
Step 4: Under "Admin" > "Audience Definitions", create new remarketing audiences
第五步:在Google Adwords中新建谷歌展示广告系列,选择第四步设置的再营销受众,按照要求制作图片广告素材,上传图片,发布广告
Step 5: Create a new display campaign in Google Ads, select your remarketing audiences, create ad creatives and launch the campaign
第六步:等待谷歌分析收集满一百个访客数据,广告将自动上线投放
Step 6: Wait until Google Analytics collects data from at least 100 visitors, then your ads will start automatically
专业提示: 安丘地区优秀的SEO推广公司通常建议客户将再营销广告与搜索广告结合使用,以获得最佳效果。
Pro Tip: Top SEO agencies in Anqiu often recommend combining remarketing ads with search ads for optimal results.
