江苏丹阳眼镜产业:跨境电商助力全球市场拓展
人民日报|江苏丹阳:跨境电商开拓海外市场
People's Daily | Jiangsu Danyang: Cross-border E-commerce Expands Overseas Markets
一块晶莹剔透的树脂片基,被自动化机械手固定,3把灵巧的刀头翻动,只见切削光转,水花飞溅,一片按精确参数定制的眼镜片已研磨完成。看时间,才不到40秒。
A crystal-clear resin lens blank is fixed by an automated robotic arm. Three dexterous cutting heads move swiftly amidst flying water droplets and precise machining - a custom-made eyeglass lens is completed in under 40 seconds.
这40秒迅速制片的背后,是江苏丹阳市的镜片产业近40年的不懈奋斗。从几位磨制镜片的师傅返乡到建立起镜片产业,从火车站前摆摊卖货到商贸城接通全球市场,如今的丹阳已发展为世界上最大的镜片生产基地,坐拥1600多家从事眼镜生产及相关配套的企业,年产镜片4亿多副,约占全国产量的70%、世界总产量的一半左右。
Behind these 40 seconds lies Danyang City's 40-year relentless development in the eyewear industry. From returning craftsmen establishing lens workshops to building a global trading hub, Danyang has grown into the world's largest lens production base with over 1,600 related enterprises, producing 400 million lenses annually - accounting for 70% of China's and half of global output.
跨境电商加速全球贸易
Cross-border E-commerce Accelerates Global Trade
外国客户在欧洲眼镜店定制一副眼镜,店铺将订单传到中国丹阳的镜片供应商,供应商随即着手生产镜片,依托集眼镜设计、生产、销售、物流于一体的完整产业链条,这一过程前后仅需一周时间。眼下,丹阳每年可以接到1500多万份定制镜片的外贸订单。
When a European customer orders custom glasses, the request reaches Danyang suppliers who leverage integrated design-production-sales-logistics chains to deliver within one week. Currently, Danyang processes over 15 million custom lens export orders annually.
2021年,丹阳眼镜跨境电商产业园揭牌,越来越多的丹阳眼镜企业探索跨境电商出口发展模式,眼镜进出口贸易主体数量逐步增加。如今,这家产业园中从事跨境电商业务的企业达到68家。
Since the 2021 establishment of Danyang Eyewear Cross-border E-commerce Industrial Park, 68 companies have adopted e-commerce export models, steadily increasing international trade volume.
技术创新驱动产业升级
Technological Innovation Drives Industry Upgrade
能变出9种不同色彩的太阳变色镜、可浮在水面的轻质镜框、运用面部扫描个性化定制的眼镜,帮助青少年保护视力的多点离焦镜片……近年来,丹阳眼镜企业注重产品的精耕细作和技术创新升级,积极自主研发新产品,每年设计推出超3000件新款产品。
From 9-color photochromic lenses to floating lightweight frames, facial-scan customized glasses to myopia-control lenses - Danyang companies focus on R&D, launching over 3,000 new designs yearly through technological innovation.
丹阳还设立了国家眼镜产品质量监督检验中心和中国镇江丹阳(眼镜)知识产权快速维权中心,在注重质量提升的同时更注重保护创新。
Danyang hosts National Eyewear Quality Inspection Center and Intellectual Property Protection Center, ensuring quality while safeguarding innovations.
未来展望
Future Outlook
"目前,我们能为海外消费者提供超过5000款镜架、50款镜片的个性化定制方案,这让我们的产品在海外市场颇具竞争力。"江苏淘镜有限公司副总经理胡宏梅表示,未来企业将继续加大新产品研发,与更多跨境电商平台开展合作,进一步开拓海外市场。
"We now offer 5,000 frame styles and 50 lens customization options, creating strong overseas competitiveness," said Hu Hongmei, VP of Jiangsu Taojing Co., noting plans for increased R&D and cross-border platform partnerships to expand global reach.
