2023年最新电商动态：海尔微商战略与美团组织升级

2023年最新电商动态：海尔微商战略与美团组织升级

Latest E-commerce Trends 2023: Haier's Micro-store Strategy and Meituan's Organizational Upgrade

海尔全球最大微商计划启动 | Haier Launches World's Largest Micro-store Program

海尔正式公布其微店计划，目标招募3万名创客加入平台。用户仅需填写基本信息即可申请成为分销商，享受2%销售佣金和专属产品价格。该计划旨在打造全新社交电商渠道。

Haier announced its micro-store program aiming to recruit 30,000 makers. Users can apply as distributors with basic information, enjoying 2% sales commission and exclusive product pricing, creating a new social commerce channel.

美团战略重组设立两大事业群 | Meituan Restructures with Two New Business Groups

美团宣布组织升级，新设外卖配送和酒店旅游事业群，分别由王慧文和陈亮领导。此次调整旨在应对万亿级O2O市场机遇。

Meituan announced organizational upgrades, establishing new Food Delivery and Hotel & Travel business groups led by Wang Huiwen and Chen Liang respectively, targeting trillion-dollar O2O market opportunities.

跨境电商最新融资动态 | Cross-border E-commerce Funding Updates

波罗蜜APP未上线即获亿元级融资，其特色视频互动技术让用户获得"海外购物实景体验"。同时友阿海外购在湖南开设首批跨境O2O体验店，计划扩展至50家。

Bolomee APP secured 100-million-yuan funding pre-launch with its innovative video interaction technology. You-A Overseas Shopping opened first cross-border O2O stores in Hunan, planning 50 locations.

京东加码进口生鲜布局 | JD.com Expands Imported Fresh Food Business

京东与加拿大农业部合作上线海鲜节，这是继1号店后加拿大农产品第二次登陆中国电商平台，双方将在供应链和物流方面深度合作。

JD.com partnered with Canadian Agriculture Ministry for Seafood Festival, marking Canadian products' second entry to Chinese e-commerce after YHD, with deep supply chain and logistics cooperation.

物流技术新突破 | Logistics Technology Breakthrough

菜鸟网络与快递公司试点大数据路由分单系统，分拣准确率提升至98%，效率提高50%，逐步接近100%精准匹配。

Cainiao Network tested big data routing system with express companies, achieving 98% sorting accuracy with 50% efficiency improvement, moving toward 100% precision.

广告系统升级 | Advertising System Upgrade

陌陌上线新版RTB广告系统，支持精准人群定向，高价广告优先展示，首批合作包括携程、蚂蜂窝等知名品牌。

Momo launched new RTB ad system supporting precise targeting, prioritizing higher-bid ads, with initial partners including Ctrip and Mafengwo.