TikTok在丹麦开设首个办事处 北欧市场战略布局加速

TikTok在丹麦开设首个办事处 北欧市场战略布局加速

TikTok Opens First Office in Denmark to Accelerate Nordic Market Expansion

哥本哈根消息 - 全球短视频平台TikTok于10月30日正式宣布在丹麦首都哥本哈根设立首个办事处，这是继瑞典之后，TikTok在北欧地区设立的第三个办事处。

Copenhagen News - On October 30th, global short video platform TikTok officially announced the opening of its first office in Copenhagen, Denmark, marking its third office in the Nordic region following two in Sweden.

新办事处将作为TikTok在北欧地区广告和电商业务的重要基地，初期将配备10名员工，专注于广告销售、电商运营、公关传播等核心业务。数据显示，TikTok目前在丹麦的月活跃用户已达130万，成为当地年轻人最喜爱的社交平台之一。

The new office will serve as an important base for TikTok's advertising and e-commerce business in the Nordic region, initially staffed with 10 employees focusing on core operations including advertising sales, e-commerce operations, and public relations. Data shows TikTok currently has 1.3 million monthly active users in Denmark, making it one of the most popular social platforms among local youth.

业务拓展与市场测试
TikTok北欧地区负责人Liv Sandberg表示："哥本哈根办事处的设立不仅是为了加强我们在丹麦的市场影响力，更是为未来可能开展的电商业务进行前期市场测试。"

Business Expansion and Market Testing
Liv Sandberg, Head of TikTok Nordic, stated: "The establishment of the Copenhagen office not only strengthens our market influence in Denmark but also serves as preliminary market testing for potential future e-commerce business."

近期，TikTok已在丹麦推出多项新功能：

• 搜索广告工具：允许品牌针对用户搜索内容投放精准广告
• 直播电商功能：为本地品牌提供新型营销渠道
• 数据分析服务：帮助广告主优化投放效果

Recently, TikTok has launched several new features in Denmark:

• Search Ads Tool: Allows brands to target users with precision ads based on search content
• Live Commerce Features: Provides new marketing channels for local brands
• Data Analytics Services: Helps advertisers optimize ad performance

挑战与机遇并存
尽管TikTok在北欧面临数据安全争议（包括欧盟3.45亿欧元的罚款），但其广告商数量仍在持续增长。分析人士认为，丹麦办事处的设立表明TikTok正在采取"本地化运营"策略来应对监管挑战，同时把握北欧地区快速增长的数字营销机遇。

Challenges and Opportunities Coexist
Despite facing data security controversies in the Nordic region (including a €345 million fine from the EU), TikTok's advertiser numbers continue to grow. Analysts believe the establishment of the Denmark office demonstrates TikTok's adoption of a "localized operations" strategy to address regulatory challenges while capitalizing on the rapidly growing digital marketing opportunities in the Nordic region.