拼多多跨境电商平台Temu全面解析：21个类目曝光，质量问题将重罚5倍
拼多多跨境电商平台Temu全面解析：21个类目曝光，质量问题将重罚5倍
Pinduoduo's Cross-border E-commerce Platform Temu: 21 Categories Revealed, 5x Penalty for Quality Issues
随着拼多多跨境电商平台Temu即将上线，更多平台细节逐渐浮出水面。 雨果跨境从已入驻卖家处获取了独家信息，包括平台类目划分、后台操作界面以及备受关注的罚款政策。
As Pinduoduo's cross-border e-commerce platform Temu approaches its launch, more platform details are emerging. Hugo Cross-border has obtained exclusive information from settled sellers, including platform category division, background operation interface and the much-watched penalty policy.
平台基本信息 Platform Basic Information
根据卖家收到的通知，Temu预计将于9月1日正式上线美国市场。平台域名kuajing.pinduoduo.com已有12年历史，近期完成了备案更新。
According to the notice received by sellers, Temu is expected to officially launch in the US market on September 1. The platform domain kuajing.pinduoduo.com has a 12-year history and recently completed record updates.
21个一级类目曝光 21 First-level Categories Revealed
平台共设21个一级类目，包括：
- CD和黑胶唱片/CDs and Vinyl
- 办公用品/Office Products
- 宠物用品/Pet Supplies
- 大家电/Major Appliances
- 电子/Electronics
The platform has 21 first-level categories, including:
- CDs and Vinyl
- Office Products
- Pet Supplies
- Major Appliances
- Electronics
运营模式 Operation Model
目前平台主要采取寄售模式：卖家备货后由平台负责物流和销售，仅支持企业公账收款。
The platform currently mainly adopts the consignment model: sellers prepare goods while the platform is responsible for logistics and sales, only supporting corporate account collection.
质量处罚政策 Quality Penalty Policy
质量问题将面临5倍罚款，相比国内"假一赔十"政策更为宽松。平台强调将严格把控美国市场商品质量。
Quality issues will face a 5x penalty, which is more lenient than the domestic "fake one pay ten" policy. The platform emphasizes strict quality control for the US market.
未来规划 Future Plans
除美国市场外，拼多多跨境电商平台将很快拓展至其他国际市场。
In addition to the US market, Pinduoduo's cross-border e-commerce platform will soon expand to other international markets.
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SEO Optimization Tips: This article contains high-frequency search keywords such as "Pinduoduo cross-border e-commerce", "Temu", "cross-border platform categories", suitable for cross-border sellers and e-commerce practitioners to read.
