Google推广与快手海外商业化：新兴市场品牌出海新策略
在全球化背景下，Google推广已成为品牌出海的重要工具，而快手海外商业化在新兴市场的成功为广告主提供了全新思路。
In the context of globalization, Google promotion has become a crucial tool for brand globalization, while Kwai's overseas commercialization success in emerging markets offers new insights for advertisers.
快手海外商业化负责人杜铮指出，短视频业务具有区域化优势，特别是在拉美和东南亚市场。通过聚焦重点区域，快手在巴西和印尼实现了商业化从0到1的突破，用户DAU和时长显著增长。
Du Zheng, head of Kwai's overseas commercialization, emphasized that short video business has regional advantages, particularly in Latin America and Southeast Asia. By focusing on key regions, Kwai achieved a breakthrough from 0 to 1 in Brazil and Indonesia, with significant growth in user DAU and engagement time.
2023年，快手海外商业化营收增长300%，客户数增长87%，总消耗增长超过400%。这一成绩表明，Google推广与快手海外商业化策略的结合，能够帮助品牌在新兴市场实现高效投放。
In 2023, Kwai's overseas commercialization revenue increased by 300%, the number of clients grew by 87%, and total consumption surged by over 400%. This demonstrates that combining Google promotion with Kwai's overseas commercialization strategy can help brands achieve efficient advertising in emerging markets.
新兴市场如巴西和印尼，拥有庞大的人口红利和较高的社交媒体渗透率，是Google推广和快手海外商业化的理想目标。巴西月活用户突破6000万，覆盖30%人口，用户时长超过70分钟；印尼月活用户超4000万，用户时长达到95分钟。
Emerging markets like Brazil and Indonesia, with their large population dividends and high social media penetration, are ideal targets for Google promotion and Kwai's overseas commercialization. Brazil's monthly active users exceeded 60 million, covering 30% of the population with over 70 minutes of user engagement; Indonesia's monthly active users surpassed 40 million with 95 minutes of engagement.
快手海外通过本地化内容和业务布局，如电商、短剧、小游戏等，增强了用户粘性。黑色星期五期间，Kwai在巴西的电商订单突破6万单，展现了其强劲增长势头。
Through localized content and business layouts such as e-commerce, short dramas, and mini-games, Kwai enhanced user stickiness. During Black Friday, Kwai's e-commerce orders in Brazil exceeded 60,000, demonstrating strong growth momentum.
2024年，快手海外将深耕网服、游戏、电商和品牌四大板块，助力品牌通过Google推广和Kwai平台实现海外商业化布局。同时，快手海外商业化将围绕出价产品、直播流量和原生内容，提升投放效率和稳定性。
In 2024, Kwai will focus on four major sectors—internet services, gaming, e-commerce, and branding—to help brands achieve overseas commercialization through Google promotion and the Kwai platform. Additionally, Kwai's overseas commercialization will enhance advertising efficiency and stability through bidding products, live streaming traffic, and native content.
对于品牌而言，Google推广与快手海外商业化的结合，提供了全新的流量红利渠道。例如，Kwai在巴西狂欢节期间实现了30多亿次曝光，王者荣耀海外版通过Kwai实现了内容裂变。
For brands, the combination of Google promotion and Kwai's overseas commercialization offers new traffic红利 channels. For instance, Kwai achieved over 3 billion exposures during Brazil's Carnival, and Honor of Kings overseas edition achieved content fission through Kwai.
快手海外还推出了TeleKwai短剧营销产品，通过本地化故事实现高曝光和强互动。数据显示，Kwai短剧播放量超75.3亿，涵盖16种题材类型。
Kwai also launched TeleKwai, a short drama marketing product that achieves high exposure and strong interaction through localized stories. Data shows that Kwai's short dramas have garnered over 7.53 billion plays, covering 16 different genres.
综上所述，Google推广与快手海外商业化的协同效应，为品牌出海提供了高效、本地化的营销解决方案。通过深度挖掘新兴市场潜力，品牌可以实现全球化战略的快速落地。
In summary, the synergy between Google promotion and Kwai's overseas commercialization provides efficient, localized marketing solutions for brand globalization. By deeply exploring the potential of emerging markets, brands can rapidly implement their globalization strategies.
