Facebook跨境贸易调研：新兴市场成为跨境贸易新蓝海
中国品牌全球影响力持续提升
Chinese Brands' Global Influence Continues to Rise
近日，Facebook发布了《2019年中国出海品牌50强白皮书》，调研显示中国品牌的全球知名度达到81.2%，较去年提升0.4个百分点。其中66.9%的受访者认为中国品牌"知名度高"，73.7%认为中国品牌值得信赖。
Facebook recently released the "2019 China Global Brand Builders 50" report, showing that the global awareness of Chinese brands reached 81.2%, up 0.4 percentage points from last year. 66.9% of respondents consider Chinese brands "highly recognizable", while 73.7% find them trustworthy.
数字化技术重塑全球贸易格局
Digital Technology Reshapes Global Trade Landscape
调研指出，数字技术将2019年全球数字化贸易规模推升至8000亿-1.5万亿美元。Facebook强调，数字化极大降低了国际市场开拓成本，使企业无论规模大小都能参与全球竞争。
The research indicates digital technology has boosted global digital trade volume to $800 billion-$1.5 trillion in 2019. Facebook highlights that digitalization significantly reduces international market entry costs, enabling businesses of all sizes to compete globally.
新兴市场展现巨大潜力
Emerging Markets Show Huge Potential
数据显示，到2020年新兴市场将新增9亿网民，电商零售总额预计达1.7万亿美元，占全球零售总额20%。Facebook认为这将成为中国企业跨境贸易的新蓝海。
Data shows emerging markets will add 900 million new internet users by 2020, with e-commerce retail sales expected to reach $1.7 trillion, accounting for 20% of global retail. Facebook considers this the new blue ocean for Chinese cross-border trade.
数字平台赋能跨境贸易
Digital Platforms Empower Cross-Border Trade
Facebook等数字平台通过先进的数据分析工具，帮助企业精准定位全球客户。其27亿用户基础和AI技术可预测用户需求，实现个性化营销，提升转化率。
Digital platforms like Facebook help businesses precisely target global customers through advanced data analytics. Its 2.7 billion user base and AI technology can predict user needs, enabling personalized marketing to improve conversion rates.
一站式解决方案助力出海
One-Stop Solutions Support Globalization
Facebook提供从市场洞察、精准广告到销售转化的全链路服务，为中国企业出海提供全方位支持。其跨平台购物体验让用户从发现到购买无缝衔接。
Facebook offers end-to-end services from market insights to precision advertising and sales conversion, providing comprehensive support for Chinese companies going global. Its cross-platform shopping experience enables seamless user journeys from discovery to purchase.
