2022跨境电商行业动态：京东JOYBUY暂停运营与新兴平台崛起

2022跨境电商行业动态：京东JOYBUY暂停运营与新兴平台崛起

2022 Cross-border E-commerce Trends: JOYBUY Suspension and the Rise of New Platforms

近年来，跨境电商行业持续升温。随着"中国制造"加速全球化布局，各大平台竞争格局正在重塑。以下是2022年值得关注的行业动态：

In recent years, the cross-border e-commerce industry has continued to heat up. With "Made in China" accelerating its global layout, the competitive landscape of major platforms is being reshaped. Here are the noteworthy industry trends in 2022:

1. 京东JOYBUY暂停运营

1. JD.com's JOYBUY Suspends Operation

京东旗下B2B平台JOYBUY宣布暂停在线交易功能进行业务升级。该平台原为连接中国工厂与海外中小商家的桥梁。

JD.com's B2B platform JOYBUY announced the suspension of online transaction functions for business upgrade. The platform originally served as a bridge between Chinese factories and overseas SMEs.

2. Wish业绩下滑

2. Wish Performance Decline

Wish第二季度月活用户暴跌74%，净亏损9000万美元，但亏损同比收窄19%。

Wish's monthly active users plummeted 74% in Q2, with a net loss of $90 million, though the loss narrowed by 19% year-on-year.

3. TikTok Shop全球扩张

3. TikTok Shop Global Expansion

TikTok Shop正式上线美国站，并计划进入西班牙市场，完善其电商闭环生态。

TikTok Shop officially launched in the US and plans to enter the Spanish market, improving its e-commerce closed-loop ecosystem.

4. FOBGOODS流量激增

4. FOBGOODS Traffic Surge

FOBGOODS平台流量同比增长4.65倍，与TikTok头部卖家及京东国际达成合作，成为B2B新宠。

FOBGOODS platform traffic increased 4.65 times year-on-year, cooperating with TikTok top sellers and JD International, becoming a new favorite in B2B.

5. 亚马逊市值波动

5. Amazon Market Value Fluctuation

亚马逊市值蒸发1万亿美元，但第三季度仍实现210亿元净利润。

Amazon's market value evaporated by $1 trillion, but still achieved 21 billion yuan net profit in Q3.

6. 拼多多TEMU全球布局

6. Pinduoduo TEMU Global Layout

TEMU筹备加拿大站点，美国站客单价20-25美元，并推出JIT预售模式降低卖家库存压力。

TEMU is preparing Canadian site, with US site average order value of $20-25, and launched JIT pre-sale model to reduce seller inventory pressure.

行业展望：2022年，TikTok、SHEIN和FOBGOODS被誉为外贸"三驾马车"，分别代表B2C、独立站和B2B模式。在国家政策支持下，更多中国品牌将走向世界。

Industry Outlook: In 2022, TikTok, SHEIN and FOBGOODS are known as the "Troika" of foreign trade, representing B2C, independent station and B2B models respectively. With national policy support, more Chinese brands will go global.