谷歌SEO优化策略：速卖通西班牙站免费退货新规全面解读
雨果跨境最新消息：全球速卖通（Aliexpress）西班牙站将于美西时间5月29日正式实施"免费退货（free returns）"政策。届时所有销往西班牙的商品都将被要求提供此项服务，西班牙消费者可享受无理由免费退货至本地仓库的权益。 Latest news from Cifnews: Aliexpress Spain will officially implement the "free returns" policy on May 29 (PST). All products sold to Spain will be required to provide this service, allowing Spanish consumers to enjoy free no-reason returns to local warehouses. 一、如何防范恶意退货？/ How to prevent malicious returns? 针对卖家担心的"羊毛党"问题，速卖通官方表示将采取以下保护措施： Regarding sellers' concerns about "return abuse", Aliexpress has announced the following protective measures: 加强人工审核：提高对恶意购买行为的审核频率和力度 Enhanced manual review: Increase the frequency and intensity of reviews for malicious purchases 违规处罚：被判定为恶意行为的用户将失去免费退货权益 Violation penalties: Users identified as malicious will lose free return privileges 双重质检：仓库和商家双重检查退货商品 Dual quality inspection: Warehouse and seller double-check returned goods 二、加入本地退货服务的优势/ Benefits of joining local return service 转化率提升：商品详情页显示"free returns"标识可提高购买转化率 Increased conversion: "Free returns" label on product pages boosts conversion 流量激励：平台将优先展示加入服务的商品 Traffic incentives: Platform will prioritize products with the service 小额快速退款：最高50美元的小额商品可快速仅退款（可自定义金额） Small amount quick refund: Fast refund-only for items up to $50 (customizable amount) 灵活处理方式：提供多种退货商品处理选项 Flexible processing: Multiple options for handling returned goods 三、卖家最关心的7个问题/ 7 Most Concerned Questions from Sellers Q1：无忧退货保险会取消吗？ 西班牙站的无忧退货保险将同步下线（其他23国不受影响） Q1: Will the worry-free return insurance be cancelled? The worry-free return insurance for Spain will be discontinued simultaneously (23 other countries unaffected) Q2：其他国家何时开通？ 目前仅确定西班牙站5月29日开通，其他国家待通知 Q2: When will other countries launch? Currently only Spain is confirmed for May 29, other countries to be announced Q3：如何取回退回香港的货物？ 卖家需自行安排服务商到仓库提货 Q3: How to retrieve goods returned to Hong Kong? Sellers need to arrange their own service providers for warehouse pickup Q4：为什么设置小额仅退款？ 当退货运费高于商品价值时，可降低卖家售后成本 Q4: Why set up small amount refund-only? When return shipping costs exceed product value, it reduces sellers' after-sales costs Q5：能否按SKU设置退款门槛？ 不支持，必须全店统一设置（上限50美元） Q5: Can refund thresholds be set by SKU? No, must be set uniformly for the entire store (maximum $50) Q6：签约前后退货流程有区别吗？ 5月29日后所有订单退货流程相同，但未签约卖家需承担全部费用 Q6: Is there a difference in return process before/after signing? All orders after May 29 have same return process, but unsigned sellers bear all costs Q7：与售后宝的关系？ 新政策实施后，对应国家的售后宝服务将取消 Q7: Relationship with After-sales Protection? After the new policy takes effect, After-sales Protection service will be cancelled 封面图片来源：图虫创意 / Cover image source: Tuchong Creative