佛山SEO专家解析：70后企业家如何通过亚马逊推广户外电源实现跨境增长
佛山SEO专家解析：70后企业家如何通过亚马逊推广户外电源实现跨境增长
Foshan SEO Expert Analysis: How a 70s Entrepreneur Achieves Cross-border Growth by Promoting Outdoor Power Stations on Amazon
随着国内市场竞争加剧，越来越多的企业开始将目光投向跨境电商领域。铭普光磁作为一家专注于5G及网络通信解决方案的企业，近期宣布将通过亚马逊平台销售其便携式储能电源产品，正式进军跨境电商市场。
With intensifying domestic market competition, more companies are turning their attention to cross-border e-commerce. Mingpu Optoelectronics, a company specializing in 5G and network communication solutions, recently announced it will sell its portable energy storage power products on Amazon, officially entering the cross-border e-commerce market.
企业背景与市场挑战
Company Background and Market Challenges
铭普光磁由70后企业家杨先进创立，经过14年发展成功上市。然而，2021年公司面临净利润大幅下滑的困境，主要原因是：
- 疫情影响导致运营成本上升
- 通信基础设施投资放缓
- 原材料价格上涨
Founded by 70s entrepreneur Yang Xianjin, Mingpu Optoelectronics went public after 14 years of development. However, in 2021 the company faced a significant decline in net profit, mainly due to:
- Increased operating costs due to the pandemic
- Slowdown in communication infrastructure investment
- Rising raw material prices
战略转型：进军户外电源市场
Strategic Transformation: Entering the Outdoor Power Station Market
为寻找新的增长点，铭普光磁制定了"toB+toC"双品牌战略，推出户外储能电源品牌大然NEO。选择户外电源作为切入点主要基于以下市场趋势：
- 全球户外活动热潮兴起
- 户外用电需求快速增长
- 中国占据全球90%以上的产能
To find new growth points, Mingpu Optoelectronics developed a "toB+toC" dual-brand strategy, launching the outdoor energy storage power brand NEO. The choice to enter the outdoor power station market is based on the following trends:
- Global outdoor activity boom
- Rapid growth in outdoor electricity demand
- China accounts for over 90% of global production capacity
亚马逊市场竞争格局
Amazon Market Competitive Landscape
在亚马逊平台上，户外电源市场已被几个主要品牌占据：
| 品牌 | 市场份额 |
|---|---|
| Jackery | 20%+ |
| 正浩科技 | 约10% |
| GoalZero | 9.5% |
On Amazon, the outdoor power station market is already dominated by several major brands:
| Brand | Market Share |
|---|---|
| Jackery | 20%+ |
| EcoFlow | About 10% |
| GoalZero | 9.5% |
SEO优化建议
SEO Optimization Suggestions
对于想要在亚马逊上推广产品的企业，我们建议：
- 优化产品标题和描述，包含便携式储能电源、户外电源等高搜索量关键词
- 建立高质量的产品图片和视频内容
- 利用亚马逊广告工具进行精准投放
- 积累真实用户评价
For companies looking to promote products on Amazon, we recommend:
- Optimize product titles and descriptions to include high-search-volume keywords like portable power station, outdoor generator
- Create high-quality product images and video content
- Use Amazon advertising tools for precise targeting
- Accumulate genuine user reviews
铭普光磁的跨境电商之路才刚刚开始，其能否在竞争激烈的亚马逊户外电源市场占据一席之地，让我们拭目以待。
Mingpu Optoelectronics' cross-border e-commerce journey has just begun. Whether it can secure a place in the competitive Amazon outdoor power station market remains to be seen.
