为什么谷歌推广网站价格高？亚马逊FBA滞销库存处理全攻略

为什么谷歌推广网站价格高？亚马逊FBA滞销库存处理全攻略

Why Are Google Ads Websites Expensive? Complete Guide to Handling Amazon FBA Excess Inventory

亚马逊卖家最头疼的问题之一就是如何处理仓库中滞销的库存。 大多数第三方卖家都会选择热销商品进行销售，这样出货速度快，清仓效率高。但即使是经验丰富的大卖家，仓库中也难免会有滞销商品和长期积压的库存。

One of the biggest headaches for Amazon sellers is dealing with unsold inventory. Most third-party sellers choose to sell bestsellers for faster turnover, but even experienced sellers will inevitably face excess inventory.

为什么需要清理旧库存？

Why Clear Old Inventory?

亚马逊不希望第三方卖家将其物流中心当作长期仓储空间。平台会采取一些措施鼓励卖家尽快销售商品。对卖家而言，库存积压意味着需要支付额外的仓储费用：

Amazon doesn't want sellers using its fulfillment centers as long-term storage. The platform encourages quick sales. For sellers, excess inventory means additional fees:

• 月度仓储费 (Monthly Storage Fee)
• 长期仓储费 (对存放超过180天的商品收取) (Long-Term Storage Fee for items stored over 180 days)

如何查看库存状况

How to Check Inventory Status

卖家可以通过Seller Central中的Inventory Dashboard查看库存情况。具体路径：Inventory > Inventory Planning > FBA Inventory Age。这里可以按存储时长和LTSF费用排序，帮助确定哪些商品需要优先处理。

Sellers can check inventory status via Inventory Dashboard in Seller Central: Inventory > Inventory Planning > FBA Inventory Age. Sort by storage duration and LTSF fees to prioritize clearance.

5种滞销库存处理方案

5 Solutions for Excess Inventory

1. 创建销毁订单 (Create Removal Order - Destroy)
亚马逊收取少量手续费，45天内完成销毁。适合临期或过期商品。

1. Create Removal Order - Destroy
Amazon charges a small fee, destroys within 45 days. Ideal for near-expiry products.

2. 退回始发地 (Return to Origin)
创建Removal Order选择"Ship to Address"。注意：亚马逊的退货包装可能较简单。

2. Return to Origin
Create Removal Order select "Ship to Address". Note: Amazon's return packaging may be basic.

3. 捐赠商品 (Donate)
玩具、家居类商品适合捐赠。可通过FBA捐赠计划处理。

3. Donate
Toys and home goods are suitable for donation. Use FBA Donation program.

4. 重新定价 (Repricing)
适当降价可能显著提升销量。可使用重新定价软件或在"Manage Pricing"页面调整。

4. Repricing
Reasonable price reduction may boost sales. Use repricing tools or "Manage Pricing" page.

5. 多渠道销售 (Multi-Channel Sales)
通过eBay、Facebook等平台销售积压库存。

5. Multi-Channel Sales
Sell excess inventory on eBay, Facebook, etc.

最后建议：不要过度纠结于滞销库存，及时清理后调整选品策略才是关键。

Final Tip: Don't obsess over unsold inventory. Clear it timely and adjust product selection strategy.

原文链接/Source: https://thesellingfamily.com/unsold-amazon-fba-inventory/