谷歌在中国推广ADS的原因及纺织服装供应链数字化转型
谷歌广告在中国市场的战略布局
Google's strategic layout in the Chinese advertising market
作为全球领先的数字营销平台，谷歌ADS在中国市场的推广主要基于以下考量：中国拥有全球最大的互联网用户群体和快速增长的跨境电商市场。尽管谷歌搜索业务在中国受限，但中国企业出海需求旺盛，谷歌广告成为连接中国供应商与全球买家的重要渠道。
As the world's leading digital marketing platform, Google ADS promotion in China is mainly based on the following considerations: China has the world's largest internet user base and a rapidly growing cross-border e-commerce market. Although Google's search business is restricted in China, Chinese companies have strong demand for going global, making Google Ads an important channel connecting Chinese suppliers with global buyers.
纺织服装行业现状与痛点
Current Situation and Pain Points in Textile Industry
行业现状：
Industry Status:
- 产能过剩，库存高企
- Overcapacity and high inventory
- 国际市场竞争加剧，出口优势减弱
- Intensified international competition and weakening export advantages
- 互联网品牌冲击传统实体店
- Internet brands impacting traditional physical stores
- 传统企业反应能力不足
- Traditional enterprises lack responsiveness
发展趋势：
Development Trends:
- "款多量少快销"成为新商业模式
- "More styles, smaller quantities, faster sales" becoming new business model
- 供应链向快速反应转型
- Supply chain transforming to rapid response
- 专业化分工趋势明显
- Clear trend of professional specialization
好订单网的解决方案
Solution from Haodingdan Platform
好订单网作为纺织服装供应链需求对接平台，通过以下方式解决行业痛点：
As a textile and apparel supply chain demand matching platform, Haodingdan addresses industry pain points through:
核心产品：
Core Products:
- 千询APP：快速询报价和跟单
- Qianxun APP: Quick inquiry and order tracking
- 好订单网：产能信息展示
- Haodingdan Website: Production capacity display
- 担保交易服务
- Escrow transaction service
解决方案：
Solutions:
- 建立行业最大专业平台，形成供应链大数据
- Building largest professional platform to create supply chain big data
- 基于品质、交期、价格的精准匹配机制
- Precision matching mechanism based on quality, delivery and price
- 信息匹配-担保交易-移动跟单全流程服务
- End-to-end service from information matching to escrow transaction and mobile tracking
未来发展路径
Future Development Path
产品规划：
Product Roadmap:
- 第一阶段：完成产品闭环和用户积累
- Phase 1: Complete product loop and user accumulation
- 第二阶段：实现在线交易闭环
- Phase 2: Achieve online transaction loop
- 第三阶段：开展供应链金融服务
- Phase 3: Develop supply chain financial services
扩展计划：
Expansion Plan:
在打好基础后，将业务扩展到整个纺织服装供应链，包括面辅料交易、服装ODM/OBM批发等领域。
After establishing solid foundation, expand to entire textile supply chain including fabric trading, garment ODM/OBM wholesale, etc.
