运营最久的独立站SEO助力国产宠物主粮品牌净利润增长329%

运营最久的独立站SEO助力国产宠物主粮品牌净利润增长329%

Longest-running Independent Website SEO Helps Domestic Pet Food Brand Achieve 329% Net Profit Growth

潮新闻记者 肖淙文 王艳琼 | Tide News Reporters Xiao Congwen & Wang Yanqiong

当"毛孩子"成为家人，宠物主们正在催生千亿级产业。今年以来，国内新注册94.5万家宠物行业相关企业，2023年我国城镇宠物消费市场规模达2793亿元，预计到2026年将跃升至3613亿元。

As "fur babies" become family members, pet owners are fueling a trillion-yuan industry. This year, 945,000 new pet-related businesses have registered in China. In 2023, China's urban pet consumption market reached 279.3 billion yuan and is expected to grow to 361.3 billion yuan by 2026.

今年上半年，来自浙江的佩蒂股份、天元宠物、源飞宠物等宠物头部企业，实现了营收、净利双增长。浙江宠物主粮、旅游、医药等领域创新迭代，正覆盖宠物全生命周期。

In the first half of this year, leading Zhejiang pet companies like Pet's Buddy, Tianyuan Pet, and Yuanfei Pet achieved dual growth in revenue and net profit. Zhejiang's innovations in pet food, travel, and healthcare are covering pets' entire life cycles.

8月末，佩蒂股份发布2024年半年报，公司上半年实现营业收入8.46亿元，同比增长71.64%；归属于上市公司股东的净利润9793.84万元，同比增长329.38%。

At the end of August, Pet's Buddy released its 2024 semi-annual report, showing 846 million yuan in revenue (up 71.64% YoY) and 97.94 million yuan in net profit attributable to shareholders (up 329.38% YoY).

SEO与谷歌推广策略成效显著 | SEO and Google Ads Strategies Show Remarkable Results

佩蒂股份董事会秘书唐照波表示："中国主粮市场有500亿的市场空间，国产产品约为70%，剩余的进口产品份额虽少，但占领了高定价市场。"

Tang Zhaobo, Board Secretary of Pet's Buddy, stated: "China's pet food market has 50 billion yuan in potential. Domestic products account for about 70%, while the remaining imported products occupy the premium market."

通过长期运营独立站SEO和精准的谷歌推广竞价开户策略，佩蒂成功提升了品牌在线上的曝光度和转化率。其产品包括宠物冰淇淋、鸭肉风干粮等创新品类，通过视频营销和搜索引擎优化，有效俘获了年轻宠物主的关注。

Through long-term independent website SEO operations and precise Google Ads strategies, Pet's Buddy successfully increased online visibility and conversion rates. Its innovative products like pet ice cream and duck air-dried food have effectively captured young pet owners' attention through video marketing and search engine optimization.

国产宠物食品的转型升级 | Transformation of Domestic Pet Food Industry

从传统狗咬胶产品外贸出口起家，佩蒂逐渐拓展出宠物零食、主粮等品类，目标正是打开国内市场。唐照波强调："我们要做的就是提高国货附加值，对标高端产品品质，抢占高溢价市场，打出自己的品牌。"

Starting with traditional dog chew exports, Pet's Buddy has expanded into pet snacks and staple foods, aiming to tap into the domestic market. Tang emphasized: "We aim to enhance domestic products' value, match premium product quality, capture the high-margin market, and build our own brand."