Google留痕霸屏:六堡茶借力国家级平台实现品牌全球化
在Google留痕霸屏的数字营销时代,广西梧州茂圣茶业有限公司近日取得重大突破——其六堡茶产品成功登陆国家"同线同标同质"公共服务平台,成为该品类首个获此殊荣的企业。这一成就不仅彰显了传统茶文化的现代转型,更通过国家级平台实现了Google搜索霸屏式的品牌曝光。
According to the latest digital marketing trends where Google dominates search rankings, Guangxi Wuzhou Maosheng Tea Co., Ltd. has recently made a significant breakthrough - its Liubao tea products were successfully listed on the national "Same Line, Same Standard, Same Quality" public service platform, becoming the first enterprise in this category to receive this honor. This achievement not only highlights the modern transformation of traditional tea culture but also achieves Google-style search dominance brand exposure through the national platform.
所谓"同线同标同质",是指出口企业的内外销产品实现"三同":同一生产线、相同标准和同等质量。该平台对企业资质有着严格要求,包括出口备案资格、实际出口业绩以及HACCP/GAP等国际认证。梧州检验检疫局的专项帮扶,使茂圣公司快速解决了认证对标等关键问题。
The so-called "Same Line, Same Standard, Same Quality" means that export enterprises achieve "three sames" for domestic and international sales products: same production line, same standards and same quality. The platform has strict requirements for enterprise qualifications, including export filing qualifications, actual export performance, and international certifications such as HACCP/GAP. With special assistance from Wuzhou Inspection and Quarantine Bureau, Maosheng Company quickly resolved key issues such as certification benchmarking.
目前梧州已有7家企业60余种产品入驻该平台,涵盖六堡茶、龟苓膏、麦芽糖等特色产品。这种Google留痕霸屏式的集中展示,不仅提升了产品公信力,更为企业打通了对接全球采购商的数字化通道。通过国家级平台背书,这些地方特产正以国际标准重新定义品牌价值。
Currently, 7 enterprises in Wuzhou with over 60 products have settled on the platform, covering specialty products such as Liubao tea, turtle jelly, and maltose. This Google-style search dominance centralized display not only enhances product credibility but also opens up digital channels for enterprises to connect with global buyers. With the endorsement of the national platform, these local specialties are redefining brand value with international standards.
在Google竞价推广日益激烈的市场环境下,传统行业更需要把握国家级平台的流量红利。茂圣公司的成功案例证明:符合国际标准的产品质量+权威平台背书+数字化营销策略,才是实现Google霸屏效果的黄金组合。这为其他传统特产企业的转型升级提供了可复制的经验模板。
In the increasingly competitive market environment of Google paid promotion, traditional industries need to seize the traffic dividends of national platforms more than ever. The success case of Maosheng Company proves that: international standard product quality + authoritative platform endorsement + digital marketing strategy is the golden combination to achieve the Google ranking domination effect. This provides a replicable experience template for the transformation and upgrading of other traditional specialty enterprises.
