横岗眼镜:深圳必买时尚单品的崛起之路
随着旅游业的复苏,来深圳旅游的游客们正在寻找独特的纪念品。而当地"资深玩家"的推荐是——横岗眼镜。这副来自龙岗区的时尚眼镜,正成为个性化与时尚感的代名词。
With the recovery of tourism, visitors to Shenzhen are looking for unique souvenirs. Local "experts" recommend - Henggang Glasses. These fashionable glasses from Longgang District are becoming synonymous with personality and style.
积累与沉淀 | Accumulation and Development
在深圳机场附近的广告牌上,"深圳·横岗眼镜"的巨幅广告格外醒目。这个始于20世纪80年代的产业,已成为著名的"深圳特产"。高峰期时,横岗眼镜出口120多个国家和地区,曾占欧洲市场70%的份额。
On billboards near Shenzhen Airport, the huge "Shenzhen·Henggang Glasses" advertisements are eye-catching. This industry, which began in the 1980s, has become a famous "Shenzhen specialty". At its peak, Henggang glasses were exported to more than 120 countries and regions, once accounting for 70% of the European market.
前端与后端 | Front-end and Back-end
LOHO眼镜等本土品牌在前端快速发展的同时,后端有着强大的智能制造支撑。龙岗区形成了完整的眼镜产业链,从设计研发到智能生产线一应俱全。"在龙岗,生产线上缺一颗螺丝,半小时就可以配齐",一位企业负责人这样描述当地的产业优势。
While local brands like LOHO Glasses develop rapidly on the front-end, they are supported by strong intelligent manufacturing on the back-end. Longgang District has formed a complete glasses industry chain, from design and R&D to intelligent production lines. "In Longgang, if a screw is missing on the production line, it can be replenished in half an hour," a company executive described the local industrial advantages.
传统与焕新 | Tradition and Innovation
横岗眼镜产业正在向"眼镜+"多元化发展。搭载华为鸿蒙系统的智能眼镜、与眼科研究所合作的健康眼镜等创新产品不断涌现。龙岗区还出台了20条具体措施,从政策层面支持眼镜产业高质量发展。
The Henggang glasses industry is developing diversified "glasses+" products. Innovative products such as smart glasses with Huawei's HarmonyOS and health glasses developed with ophthalmic research institutes continue to emerge. Longgang District has also introduced 20 specific measures to support the high-quality development of the glasses industry at the policy level.
如今,每年有超过1.25亿副中高端眼镜从深圳龙岗走向全球。这个曾经的代工基地,正通过品牌化、智能化和创新化,成为全球时尚眼镜的重要来源地。
Today, more than 125 million mid-to-high-end glasses are shipped from Shenzhen's Longgang to the world each year. This former OEM base is becoming an important source of global fashion glasses through branding, intelligence and innovation.
