外贸进出口报关全流程指南及Google Ads推广策略
一、进口报关流程详解
1. Import Customs Clearance Process Details
1. 换单手续
客户需提供：到货通知书、正本提单/电放保函及换单费、THC费
Required documents: Arrival notice, original bill of lading/telex release guarantee with exchange fee and THC fee
2. 报关单证准备
• 基础单证：清单、发票、合同（各一式一份），报关/报检委托书
• 特殊要求：木制包装需热处理证书（欧盟/美/韩/日进口）
• Basic documents: Packing list, invoice, contract (one copy each), customs declaration/inspection authorization
• Special requirements: Wooden packaging requires heat treatment certificate (EU/US/KR/JP imports)
二、出口报关核心步骤
2. Export Customs Clearance Key Steps
重要时间节点：
• 货物装运前24小时完成申报
• 熏蒸处理需预留48小时（木制品出口欧美）
• Declaration must be completed 24hrs before loading
• Fumigation requires 48hrs processing time (wooden products to EU/US)
三、Google Ads推广策略
3. Google Ads Promotion Tactics
1. 关键词定位："专业进出口代理"、"快速清关服务"、"外贸报关公司"等长尾词
1. Keyword targeting: "Professional import/export agent", "Fast clearance service", "Foreign trade customs broker" etc.
2. 落地页优化：突出服务优势（全程跟踪/24小时应急处理/特殊商品资质）
2. Landing page optimization: Highlight service advantages (full-process tracking/24hr emergency/special goods qualification)
四、关键注意事项（SEO重点）
4. Critical Reminders (SEO Highlights)
• 单证一致性原则：所有文件货物品名/重量必须完全一致
• 预申报商品：汽车零件/化工品等9类商品需提前5天申报
• Document consistency: All product names/weights must match exactly
• Pre-declaration: 9 categories including auto parts/chemicals require 5-day advance declaration
