独立站SEO优化指南：从域名选择到Google竞价推广全攻略
首推的SOHO可以做推广吗？ (Can SOHO businesses run effective promotions?)
当然可以！SOHO创业者完全可以通过专业的SEO策略和Google广告投放实现高效推广。关键在于掌握正确的独立站建设方法和竞价优化技巧。
Absolutely! SOHO entrepreneurs can achieve effective promotion through professional SEO strategies and Google Ads. The key lies in mastering proper standalone website building techniques and bidding optimization skills.
谷歌竞价推广优化技巧 (Google Ads Optimization Tips)
1. 精准关键词定位
2. 优化广告文案质量得分
3. 设置合理的出价策略
4. 持续跟踪转化数据
1. Precise keyword targeting
2. Optimize ad copy quality score
3. Set reasonable bidding strategies
4. Continuous conversion tracking
独立站搭建第一步：选对域名，事半功倍！
Step 1 in Building a Standalone Site: Choose the Right Domain for Maximum Efficiency!
众所周知，搭建独立站，第一步并非建站，而是选择合适的域名。一个好的域名是成功的开始，它能提高买家访问的便利性，更有助于打造品牌。
As we all know, the first step in building a standalone site isn't construction, but selecting the right domain. A good domain is the beginning of success, improving buyer accessibility and helping build your brand.
01 域名的构成
01 Domain Composition
域名由两部分构成：
• 顶级域名(TLD)
• 二级域名(SLD)
Domains consist of two parts:
• Top-Level Domain (TLD)
• Second-Level Domain (SLD)
02 如何选择网站域名
02 How to Choose a Website Domain
SEO优化建议：
1. 尽量简短 - 12个字符左右最佳
2. 尽量简单 - 避免拼写错误
3. 首选.com后缀 - 公信度高
4. 发音简单 - 便于口头传播
5. 避免符号数字 - 减少混淆
6. 包含关键词 - 提升SEO效果
SEO Optimization Tips:
1. Keep it short - Around 12 characters ideal
2. Keep it simple - Avoid typos
3. Prefer .com - Higher credibility
4. Easy pronunciation - Better word-of-mouth
5. Avoid symbols/numbers - Reduce confusion
6. Include keywords - Boost SEO
03 域名的购买
03 Domain Purchase
推荐注册商价格对比：
| 服务商 | 注册费(.com) | 续费(.com) |
|---|---|---|
| Namesilo | ¥63.21 | ¥64.29 |
| Namecheap | ¥57.02 | ¥88.76 |
| 阿里云 | ¥63 | ¥75 |
04 域名绑定指南
04 Domain Binding Guide
以Shoptop后台绑定Godaddy域名为例的7个步骤：
7 steps example for binding Godaddy domain in Shoptop:
- 进入Godaddy DNS管理
- 输入配置域名
- 添加A记录和CNAME
- 复制Shoptop记录值
- 填入记录值信息
- Shoptop后台验证
- 配置默认域名
