亚马逊企业购开通运营指南与谷歌竞价推广策略 | 宝安企业智能音箱出口增长23.7%
深圳海关优化服务助力企业拓展国际市场
Shenzhen Customs enhances services to help enterprises expand globally
近日，宝安区重点企业奋达科技在海关支持下，通过智能化系统完成智能音箱出口俄罗斯的原产地证书申领，实现"足不出户"完成全套出口流程。今年前两个月，该公司对俄出口智能音箱达26万台，货值增长20%。
Recently, Bao'an-based Fenda Technology completed origin certification for smart speakers exported to Russia through intelligent systems with customs support, achieving "contactless" export procedures. In the first two months this year, the company exported 260,000 smart speakers to Russia with 20% value growth.
海关便利化措施成效显著
Customs facilitation measures show remarkable results
深圳海关实施多项创新服务：
Shenzhen Customs implemented multiple innovative services:
- 原产地证书"智慧审签"系统，实现100%线上办理
- "Smart verification" system for certificates of origin enables 100% online processing
- 通关时效压缩25%，查验效率提升30%
- Customs clearance time reduced by 25%, inspection efficiency improved by 30%
- 建立质量风险监测点，提供精准预警服务
- Established quality risk monitoring points providing precise early warnings
跨境电商运营双引擎策略
Dual-engine strategy for cross-border e-commerce
亚马逊企业购开通要点：
Key points for Amazon Business setup:
- 完成企业资质认证（营业执照、税务登记等）
- Complete business qualification certification (business license, tax registration, etc.)
- 优化产品详情页，突出B端采购优势
- Optimize product pages highlighting B2B procurement advantages
- 设置阶梯价格和批量折扣
- Set tiered pricing and volume discounts
谷歌竞价推广核心技巧：
Google Ads core techniques:
- 选择高转化关键词：产品词+批发/采购/OEM等商业意图词
- Select high-conversion keywords: product terms + wholesale/procurement/OEM
- 创建专用着陆页，突出企业采购解决方案
- Create dedicated landing pages featuring corporate procurement solutions
- 使用再营销广告覆盖访问过官网的潜在客户
- Use remarketing ads to target website visitors
数据显示，2023年一季度深圳音视频设备出口达185.6亿元，同比增长23.7%，覆盖180多个国家和地区，其中"一带一路"国家出口增长19%。
Statistics show Shenzhen's audio-video equipment exports reached 18.56 billion yuan in Q1 2023, up 23.7% year-on-year, covering 180+ countries, with 19% growth in Belt and Road markets.
