如何以高品质和合理价格开展外贸出口业务并利用谷歌竞价推广平台

如何以高品质和合理价格开展外贸出口业务并利用谷歌竞价推广平台

How to Start High-Quality and Affordable Foreign Trade Export Business Using Google Ads Platform

谷歌分享Android Pay市场推广策略 - 用户忠诚度计划成亮点

Google Reveals Android Pay Marketing Strategy - Loyalty Program as Key Feature

在拉斯维加斯举办的"Money20/20"科技产业大会上，谷歌广告商业副总裁Sridhar Ramaswamy分享了Android Pay的最新进展，重点介绍了一项即将推出的用户忠诚度计划。

At the "Money20/20" technology industry conference in Las Vegas, Google's VP of Advertising Commerce Sridhar Ramaswamy shared the latest developments of Android Pay, highlighting an upcoming loyalty program.

与可口可乐的战略合作

Strategic Partnership with Coca-Cola

谷歌将与可口可乐公司合作推出创新的用户忠诚度计划。用户通过Android Pay在20,000多家支持NFC功能的自动售卖机购买可口可乐产品时，可获得额外积分奖励，这些积分可兑换更多饮品。

Google will collaborate with Coca-Cola to launch an innovative loyalty program. Users will earn bonus points when purchasing Coca-Cola products via Android Pay at over 20,000 NFC-enabled vending machines, redeemable for more beverages.

双重商业价值

Dual Business Value

Ramaswamy指出，该计划获得市场营销人员的高度认可：既能提升用户粘性，又能收集宝贵的用户购买行为数据。

Ramaswamy noted that the program is highly regarded by marketers: it not only enhances user engagement but also collects valuable consumer purchase behavior data.

运营商合作推动普及

Carrier Partnerships to Drive Adoption

谷歌正与Verizon、AT&T和T-Mobile等运营商合作，通过销售团队向消费者推广Android Pay。随着普及度提升，合作发卡银行也将从中受益。

Google is partnering with carriers like Verizon, AT&T and T-Mobile to promote Android Pay through sales teams. As adoption grows, partner issuing banks will also benefit.

强劲增长势头

Strong Growth Momentum

目前已有数千万银行卡绑定Android Pay，其中60%是未使用过Google Wallet的新用户，展现出良好的发展前景。

Tens of millions of payment cards are already linked to Android Pay, with 60% being new users who haven't used Google Wallet, demonstrating strong growth potential.

外贸出口与谷歌推广的协同效应

Synergy Between Export Business and Google Ads

对于外贸出口企业而言，结合Android Pay等创新支付方式和谷歌竞价推广平台，可以有效拓展国际市场，实现"高品质、合理价格"的竞争优势。

For export businesses, combining innovative payment methods like Android Pay with Google Ads platform can effectively expand international markets and achieve "high quality, affordable price" competitive advantages.