B2B外贸开发客户为何如此之难？领英(LinkedIn)高效营销获客秘诀大揭秘
B2B外贸开发客户为何如此之难？领英(LinkedIn)高效营销获客秘诀大揭秘
Why is B2B Foreign Trade Customer Development So Difficult? LinkedIn Marketing Secrets Revealed!
大家好，我是Fun哥。领英是全球最大的职场社交平台，拥有庞大的用户群体和丰富的商业资源。对于海外B2B从业者来说，LinkedIn是一个重要的客户开发渠道。
Hello everyone, I'm Fun. LinkedIn is the world's largest professional networking platform with a huge user base and abundant business resources. For overseas B2B practitioners, LinkedIn is an important channel for customer development.
一、LinkedIn账号注册 | LinkedIn Account Registration
LinkedIn账号分为企业账户与个人账号。企业可以在自己的LinkedIn主页上发布公司介绍、主营业务、联系方式等资料，也可以发布企业动态；个人可以发布自己的就职公司、教育情况、专业技能以及个人动态等信息。
LinkedIn accounts are divided into company accounts and personal accounts. Companies can post company profiles, main businesses, contact information, etc. on their LinkedIn pages, as well as company updates; individuals can post information about their employers, education, professional skills, and personal updates.
注册流程 | Registration Process:
- 从www.linkedin.com进入，填写姓名、邮箱及密码
- 填写所在国家和地区，接收验证邮件
- 完成验证后开始运营LinkedIn专页
- Go to www.linkedin.com and fill in your name, email and password
- Fill in your country and region, receive verification email
- After verification, start operating your LinkedIn page
二、付费推广及广告形式 | Paid Promotion and Ad Formats
领英广告的素材形式分为图片和视频两种，它们各有优势：
LinkedIn ad formats are divided into images and videos, each with its own advantages:
1. 图片广告 | Image Ads
图片广告在整个B2B广告投放中表现较好，关键在于图片需要突出核心的营销点，视觉上要有冲击感。
Image ads perform well in B2B advertising. The key is that the images need to highlight core marketing points and have visual impact.
2. 领英视频广告 | LinkedIn Video Ads
视频广告是目前比较热门的广告形式，通过视频广告的展示，用户可以快速了解公司产品信息。
Video ads are currently a popular ad format. Through video ads, users can quickly learn about company products.
三、推广时间 | Promotion Timing
发布内容的最佳时间的关键点是你的受众行为。最佳的发布时间范围是，周二到周四的上午8点到下午2点之间。
The key to the best time to post content is your audience's behavior. The best time range to post is between 8am and 2pm from Tuesday to Thursday.
四、客户挖掘 | Customer Mining
在LinkedIn上客户挖掘第一步，就是学会加好友，这可以说是最为关键的一步。
The first step in customer mining on LinkedIn is to learn how to add friends, which can be said to be the most critical step.
客户挖掘方法 | Customer Mining Methods:
- 在搜索框搜索好友 | Search for friends in the search box
- 在People Also View查看并添加好友 | View and add friends in People Also View
- 在People You May Know查看并添加好友 | View and add friends in People You May Know
- 用Tags来找客户 | Use Tags to find customers
最后建议：坚持发产品，发文章，再用小号去点赞，评论；坚持加好友，坚持点赞和评论潜在客户的发布信息。
Final suggestion: Keep posting products and articles, then use small accounts to like and comment; keep adding friends, keep liking and commenting on potential customers' posts.
