Google推广策略：如何通过Facebook高效获取海外询盘 - 佛山陶瓷企业成功案例
案例背景/Case Background:
佛山某高端陶瓷企业致力于为全球客户提供优质岩板产品，产品广泛应用于家居、橱柜、工装/家装等领域。企业在国内享有盛誉，但在海外市场品牌知名度有待提升。
A high-end ceramics enterprise in Foshan specializes in providing premium sintered stone products for global customers, widely used in home furnishing, cabinets, and commercial/residential decoration. While enjoying strong reputation domestically, the brand needs to enhance its overseas visibility through Google推广 and social media marketing.
营销挑战/Marketing Challenges:
1. 如何通过海外社交媒体打造企业私域流量
2. 如何有效获取海外买家询盘
1. How to build private domain traffic through overseas social media
2. How to effectively generate overseas buyer inquiries with Google推广 strategy
解决方案/Solutions:
第一步：优化Facebook商家主页/Step 1: Optimize Facebook Business Page
运营团队完善了企业主页所有内容信息，包括：
- 更新主页Banner
- 设置产品类别
- 配置自动回复功能
- 加入行业相关讨论群组
The operation team optimized all business page content including:
- Updating page banner
- Setting product categories
- Configuring auto-reply function
- Joining industry-related discussion groups to enhance Google推广 effectiveness
第二步：Facebook精准广告投放/Step 2: Precision Facebook Advertising
采用两种高效广告形式：
1. 主页赞广告：提升品牌知名度，增加粉丝量
2. 线索广告：收集潜在客户联系方式
Implemented two effective ad formats:
1. Page Like Ads: Enhance brand awareness and increase followers
2. Lead Ads: Collect potential customer contact information, complementing our Google推广 efforts
营销成果/Marketing Results:
• 主页覆盖量：289,826人次 ↗
• 新增粉丝：10,000+个 ↗
• 广告展示：2,167,56次 ↗
• 广告询盘：250+个 ↗
• Page reach: 289,826 people ↗
• New followers: 10,000+ ↗
• Ad impressions: 2,167,56 times ↗
• Leads generated: 250+ ↗ through integrated Google推广 and social media strategy
成功关键/Success Factors:
1. 专业的主页优化提升品牌形象
2. 精准的广告定位覆盖33个国家
3. 持续的内容运营保持用户互动
1. Professional page optimization enhances brand image
2. Precise ad targeting covers 33 countries
3. Continuous content operation maintains user engagement, working synergistically with Google推广
SEO优化建议/SEO Optimization Tips:
• 将Google推广与社交媒体营销相结合
• 使用长尾关键词优化内容
• 定期更新高质量内容
• Combine Google Promotion with social media marketing
• Optimize content with long-tail keywords
• Regularly update high-quality content
