宁波玩具出口激增32.3%：揭秘中国制造如何通过品牌战略征服全球市场

宁波玩具出口激增32.3%：揭秘中国制造如何通过品牌战略征服全球市场

Ningbo Toy Exports Surge 32.3%: How Chinese Manufacturing is Conquering Global Markets Through Brand Strategy

中国宁波 - 小型娃娃屋、启蒙教育卡片、带轮玩偶车...走进宁波工艺品生产车间，各类创意玩具琳琅满目。2024年前两个月，宁波玩具出口额达18.9亿元，同比增长32.3%，其中对欧美市场出口增幅均超30%。

China Ningbo - Miniature dollhouses, educational flashcards, wheeled toy carts... Walking into Ningbo's craft production workshops reveals a dazzling array of creative toys. In the first two months of 2024, Ningbo's toy exports reached 1.89 billion yuan, a year-on-year increase of 32.3%, with exports to European and American markets growing by over 30%.

怡人工艺品物流主管毛赛飞表示："我们公司前两个月出口超1.2亿元，同比增长超100%。"这家主营木质玩具的企业通过深入客户调研和环保材料创新，成功打造自主品牌，产品远销全球。

Mao Saifei, logistics supervisor at Yiren Crafts, stated: "Our company's exports exceeded 120 million yuan in the first two months, with growth exceeding 100%." This wood toy specialist has successfully built its own brand through in-depth customer research and eco-friendly material innovation, with products sold worldwide.

品牌战略制胜：宁波玩具企业正从"价格战"转向"价值战"。浙江某玩具公司总经理魏国文分享道："我们带着原创IP'小艺'拜访欧洲客户，同时研发环保新材料，差异化策略让我们在竞争中脱颖而出。"

Winning with Brand Strategy: Ningbo toy companies are shifting from "price wars" to "value wars". Wei Guowen, general manager of a Zhejiang toy company, shared: "We visit European clients with our original IP 'Xiao Yi' while developing new eco-friendly materials. This differentiation strategy helps us stand out in competition."

海关政策赋能：宁波海关的"技贸服务直通车"和原产地证书自助打印等便利措施，帮助企业提升通关效率。某国际贸易公司单证经理应毅娜表示："这些政策使我们前两个月出口增长近70%。"

Customs Policies Empower Growth: Ningbo Customs' initiatives like the "Technical Trade Express Service" and self-service certificate printing help companies improve clearance efficiency. Ying Yina, documentation manager at an international trade company, said: "These policies helped us achieve nearly 70% export growth in the first two months."

专家指出，宁波玩具产业的成功转型为中国制造业提供了宝贵经验：通过品牌建设、文化创意和品质提升实现价值链攀升，而非依赖低成本竞争。

Experts note that Ningbo toy industry's successful transformation provides valuable lessons for Chinese manufacturing: achieving value chain upgrading through brand building, cultural creativity and quality improvement, rather than relying on low-cost competition.