2023年中国香水行业全景分析：市场规模、竞争格局与发展趋势
2023年中国香水行业全景分析：市场规模、竞争格局与发展趋势
Comprehensive Analysis of China's Perfume Industry in 2023: Market Size, Competitive Landscape and Development Trends
行业主要上市公司：上海家化（600315）;珀莱雅（603605）;丸美股份（603983）等
Major Listed Companies: Shanghai Jahwa (600315); Proya (603605); Marubi (603983), etc.
核心数据：香水行业分类;香水行业市场规模;香水公司数量
Key Data: Perfume industry classification; Perfume market size; Number of perfume companies
行业概览 | Industry Overview
——香水的定义与分类 | Definition and Classification of Perfume
香水是化妆品的重要组成部分，是一种由香精与酒精混合而成的混合物。其香气浓郁持久，主要用于喷洒在衣物、手帕或头发上，以增添迷人的香气。
Perfume is an important component of cosmetics, a mixture of fragrance and alcohol. With rich and long-lasting aroma, it's mainly used on clothing, handkerchiefs or hair to add charming fragrance.
产业链剖析 | Industry Chain Analysis
中国香水产业链的上游主要包括香精香料厂商、包装材料厂商以及其他辅料厂商等;中游主要是各类香水生产企业;下游主要为电商平台、线下商超等销售渠道运营商、消费者个人以及其他合作公司。
China's perfume industry chain includes upstream fragrance and packaging material suppliers, midstream perfume manufacturers, and downstream e-commerce platforms, offline supermarkets and consumers.
行业发展现状 | Industry Development Status
——供给：企业数量近两年有所下降，国产品牌以上海家化为代表
——Supply: The number of enterprises has declined in recent two years, with Shanghai Jahwa representing domestic brands
——需求：2022年市场规模超174亿元
——Demand: Market size exceeded 17.4 billion yuan in 2022
行业竞争格局 | Competitive Landscape
——区域竞争：主要集中在广东、浙江、上海等沿海省市
——Regional Competition: Mainly concentrated in coastal provinces like Guangdong, Zhejiang and Shanghai
——企业竞争：安道麦和上海家化具有较强竞争力
——Enterprise Competition: ADAMA and Shanghai Jahwa show strong competitiveness
行业发展前景 | Industry Outlook
——行业发展趋势：小众化、线下化
——Development Trends: Niche market orientation and offline expansion
——行业发展前景：预计到2028年市场规模将超过539亿元
——Market Prospects: Market size is expected to exceed 53.9 billion yuan by 2028
更多关于香水行业的深度分析报告和行业数据，请参考前瞻产业研究院发布的《中国香水行业市场前瞻与投资战略规划分析报告》。
For more in-depth analysis reports and industry data on the perfume industry, please refer to the "China Perfume Industry Market Outlook and Investment Strategy Planning Analysis Report" published by Qianzhan Industry Research Institute.
