运营最久的万州SEO海外推广：为什么抖音会提供谷歌推广服务？
Little Beast丨超暴利的宠物服饰独立站，产品堪比GUCCI
Little Beast丨A Highly Profitable Pet Apparel Independent Store with Products Comparable to GUCCI
据报道，2023 年，全球宠物用品市场预计将达 2979 亿元，全世界平均有57%的人拥有一只或者一只以上的宠物，其中33%的人养狗，23%的人养猫，而专门提供宠物周边产品的独立站也越来越多，我们今天来看看其中做的比较有代表性的宠物用品独立站Little Beast！
According to reports, the global pet supplies market is expected to reach 297.9 billion yuan in 2023. On average, 57% of people worldwide own one or more pets, with 33% owning dogs and 23% owning cats. The number of independent stores specializing in pet-related products is also increasing. Today, let's take a look at one of the most representative pet product independent stores—Little Beast!
产品剖析
Product Analysis
Little Beast宠物服饰独立站是一个专门销售宠物服饰的电商平台。专注于为铲屎官们提供时尚、舒适、高质量的宠物服饰，让宠物们也能享受到时尚的穿着体验。
Little Beast is an e-commerce platform specializing in pet apparel. It focuses on providing fashionable, comfortable, and high-quality pet clothing for pet owners, allowing pets to enjoy a stylish dressing experience.
痛点分析
Pain Point Analysis
很早之前我就说到过宠物服饰这个品类是很适合独立站售卖。现在越来越多人会很愿意在宠物用品上花钱，这给宠物市场带来了巨大的利润空间。
I mentioned a long time ago that pet apparel is a category well-suited for independent stores. Nowadays, more and more people are willing to spend money on pet products, creating huge profit potential in the pet market.
网页设计
Web Design
Little Beast的网页是以卡通动画的形式呈现，很符合宠物服饰的品牌调性。整体以暖色调为主，让每一位铲屎官都感受到宠物带给他的温暖。
Little Beast's website is presented in a cartoon animation style, which aligns well with the brand identity of pet apparel. The overall warm color palette makes every pet owner feel the warmth their pets bring.
看数据
Data Insights
Little Beast流量主要集中在11月-1月，且基本上以自然流量为主，付费流量几乎是没有，这说明Little Beast的品牌知名度很高。目前有8198个关键词在进行排名，前三名关键词流量更是高达11.5K。且热门自然关键词有5557个，这说明和宠物相关的关键词很容易被用户搜索，以及Little Beast的SEO做得很不错。
Little Beast's traffic is mainly concentrated from November to January, with organic traffic dominating and almost no paid traffic, indicating high brand awareness. Currently, there are 8,198 keywords ranking, with the top three keywords generating up to 11.5K in traffic. Additionally, there are 5,557 popular organic keywords, showing that pet-related keywords are easily searched by users and that Little Beast's SEO is well-executed.
你可以参考的
What You Can Learn
· 用心讲故事
· Tell a Story with Heart
Little Beast首页会有一个系列是专门讲述品牌故事，告诉顾客他的初心和愿望。无论再小的品牌都应该有自己的品牌故事，这样才能赋予产品更多的意义。像这款云朵元素的毛衣名为Silver Linings，设计师希望这件毛衣可以提醒我们永远去寻找生活中的那一线希望，即使是在最黑暗的时候。
Little Beast's homepage features a series dedicated to telling its brand story, sharing its original intentions and aspirations with customers. No matter how small a brand is, it should have its own story to give its products more meaning. For example, the cloud-patterned sweater named "Silver Linings" is designed to remind us to always seek hope in life, even in the darkest times.
· 专业定制
· Professional Customization
同样作为毛孩子的家长，Little Beast的创始人们知道宠物对我们有多特别。他们认为宠物用品不应该仅仅由大型厂商批量生产，而是应该有更多的独立品牌给爱宠们提供高质量且风格独特的产品，为每一个铲屎官的爱宠们打造专属衣物。
As pet parents themselves, Little Beast's founders understand how special pets are to us. They believe pet products shouldn't just be mass-produced by large manufacturers but should also be offered by independent brands providing high-quality and uniquely styled products, creating exclusive clothing for every pet owner's beloved companions.
· 时尚界宠儿
· A Darling of the Fashion World
Sandy Liang可谓是纽约时尚圈炙手可热的设计师，她的设计风格带着标志性的纽约下城区时尚态度。2023年，Little Beast和Sandy Liang合作，为狗狗和主人设计了一系列配套服装。这个系列结合了Sandy Liang女性化和前卫的成衣设计，以及Little Beast的宠物服装设计，狗狗们穿上了鲜艳可爱的衣服，加上与主人配套的开衫或夹克，时尚感满满。
Sandy Liang is a highly sought-after designer in New York's fashion scene, known for her iconic downtown NYC fashion attitude. In 2023, Little Beast collaborated with Sandy Liang to design a series of matching outfits for dogs and their owners. This collection combines Sandy Liang's feminine and avant-garde ready-to-wear designs with Little Beast's pet apparel, resulting in vibrant and adorable outfits for dogs, paired with matching cardigans or jackets for owners, exuding a strong sense of fashion.
建议别抄
Advice: Don't Copy
Little Beast由于有了Sandy Liang的加入增加了时尚元素，让他的产品成为GUCCI宠物系列平替。这完全是得益于与著名的设计师合作，让品牌价值大幅度提高，所以他的每一件单品价格都基本在60$以上，而像我们没有大师名头的独立站价位自然不能定这么高的。
Little Beast's collaboration with Sandy Liang added a fashion element, making its products a budget-friendly alternative to GUCCI's pet collection. This is entirely due to partnering with a renowned designer, significantly boosting the brand's value. As a result, each of its items is priced at over $60, whereas independent stores without such big names naturally can't set prices this high.
宠物服饰这个品类一直都是独立站的畅销选择，但现在也成为了红海区域，想要入局且闯出一条血路还是要有自己的个性和创新。Little Beast主打的是时尚宠物服饰，与时尚名人的联合很快让他脱颖而出，而你完全可以学习他的营销模式，开拓一块新的领域，比如嘻哈服饰...
The pet apparel category has always been a popular choice for independent stores, but it has now become a red ocean. To enter the market and stand out, you need your own personality and innovation. Little Beast focuses on fashionable pet apparel, and its collaboration with fashion celebrities quickly set it apart. You can learn from its marketing model and explore new areas, such as hip-hop apparel...
