北海第一SEO推广公司分享：6个让Google收录外贸网站的SEO最佳实践
北海第一SEO推广公司分享：6个让Google收录外贸网站的SEO最佳实践
Top SEO Agency in Beihai Reveals: 6 Proven Practices to Get Your Website Indexed by Google
创建营销型外贸独立站的首要目标就是让Google收录你的网站。作为珠海谷歌竞价推广中心的专业SEO团队，我们总结了以下6条经过验证的有效方法。
The primary goal of building a marketing-oriented foreign trade independent website is to get it indexed by Google. As professional SEO experts from Zhuhai Google Ads Promotion Center, we've compiled these 6 proven effective methods.
1. 创建以用户为中心的内容
1. Create User-Centric Content
以用户为中心的内容不是"王婆卖瓜自卖自夸"，而是要展示用户真正感兴趣的内容。例如厦门某公司在阿里国际站卖自行车灯饰，但其独立站却专注于探险、钓鱼内容，这就是精准的用户定位。
User-centric content isn't "self-praise" but displays what users truly care about. For example, a Xiamen company sells bicycle lights on Alibaba but focuses on adventure and fishing content on its independent site - precise user targeting.
2. 使用访客心目中的关键词
2. Use Keywords from Visitors' Perspective
了解用户搜索时使用的词汇，并将这些关键词放在标题(<h1>)、主要标题和其他重要位置(如替代文本和链接文本)。Google会从以下内容确定标题：<title>元素、主要视觉标题、标题元素(<h1>等)、突出显示的内容、网页文字和指向链接的文字。
Understand the terms users search with and place these keywords in titles (<h1>), main headings and key locations (like alt text and link text). Google determines titles from: <title> elements, main visual headings, heading elements (<h1> etc.), highlighted content, page text and anchor texts.
3. 确保链接可供抓取
3. Ensure Crawlable Links
只有使用正确<a>标记(href属性)的链接才能被Google跟踪。可跟踪示例：<a href="https://example.com">；不可跟踪示例：<span href="...">或<a onclick="...">。同时确保链接指向可解析的URL，避免使用JavaScript跳转。
Only links with proper <a> tags (href attribute) can be tracked by Google. Trackable example: <a href="https://example.com">; Untrackable: <span href="..."> or <a onclick="...">. Also ensure links point to resolvable URLs, avoiding JavaScript redirects.
4. 积极推广网站
4. Actively Promote Your Website
通过社交媒体(FB/INS/Twitter等)分享内容，参与相关社区讨论，向目标人群介绍你的产品和服务。
Share content via social media (FB/INS/Twitter etc.), participate in relevant communities, and introduce your products/services to target audiences.
5. 优化特殊内容
5. Optimize Special Content
对图片、视频等特殊内容进行优化：使用高画质图片；添加描述性标题、说明和文件名(如my-new-black-kitten.jpg优于IMG00023.JPG)；确保图片与周边文字内容相关。
Optimize special content like images/videos: Use high-quality images; add descriptive titles, captions and filenames (my-new-black-kitten.jpg better than IMG00023.JPG); ensure images relate to surrounding text.
6. 善用Google功能
6. Leverage Google Features
利用Google支持的搜索结果呈现元素(如评价星级等)，根据网页内容类型选择适合的功能，增强搜索展示效果。
Utilize Google's search result features (like rating stars) based on content type to enhance search appearance.
总结/Summary: 1)用户为中心内容 2)访客关键词 3)可抓取链接 4)积极推广 5)特殊内容优化 6)善用Google功能。欢迎留言讨论！
Summary: 1)User-centric content 2)Visitor keywords 3)Crawlable links 4)Active promotion 5)Special content optimization 6)Leverage Google features. Comments welcome!
