2024年Q4国际购物季营销日历：把握感恩节、黑五等关键节点
在跨境电商和海外推广中，把握节日营销节奏至关重要。 本文将为您详细解析2024年第四季度最重要的国际购物节日，帮助您提前规划谷歌海外推广竞价策略。
In cross-border e-commerce and overseas promotion, mastering holiday marketing timing is crucial. This article will analyze the most important international shopping holidays in Q4 2024 to help you plan Google Ads strategies in advance.
十月 October
感恩节(Thanksgiving): 北美最重要的传统节日之一，加拿大(10月14日)和美国(11月28日)的日期不同。这是家庭团聚和购物季开始的标志。
Thanksgiving: One of the most important traditional holidays in North America, celebrated on October 14th in Canada and November 28th in the US. Marks the beginning of family reunions and shopping season.
万圣节(Halloween): 10月31日，以搞怪装扮和糖果文化著称，是美国第二大商业节日。
Halloween: October 31st, known for costumes and candy culture, is the second largest commercial holiday in the US.
排灯节(Diwali): 随着美国印度裔人口增长，这个印度传统节日(10月下旬至11月上旬)的商业价值日益凸显。
Diwali: With the growth of Indian-American population, this traditional Indian festival (late October to early November) is gaining commercial significance.
十一月 November
退伍军人节(Veterans Day): 11月11日，美国重要联邦假日，相关产品和服务会有促销机会。
Veterans Day: November 11th, important US federal holiday with promotional opportunities for related products and services.
黑色星期五(Black Friday): 感恩节后的星期五，全年最重要的购物日，零售业圣诞销售晴雨表。
Black Friday: The Friday after Thanksgiving, the most important shopping day of the year and retail industry's Christmas sales barometer.
十二月 December
网络星期一(Cyber Monday): 感恩节后的第一个星期一，在线购物高峰日，跨境电商必须把握的关键节点。
Cyber Monday: The first Monday after Thanksgiving, peak online shopping day, a critical moment for cross-border e-commerce.
圣诞节(Christmas): 12月25日，兼具宗教和文化意义的全球性节日，全年最大消费季的收官之战。
Christmas: December 25th, a global holiday with both religious and cultural significance, the finale of the year's biggest consumption season.
光明节(Hanukkah): 犹太历基斯流月(通常在12月)，持续8天的犹太教节日，相关产品有特定市场需求。
Hanukkah: Jewish holiday lasting 8 days in the month of Kislev (usually December), with specific market demand for related products.
SEO优化提示： 在谷歌海外推广中，建议提前1-2个月布局节日关键词，如"Black Friday deals 2024"、"Christmas gifts ideas"等长尾词。
SEO Tip: For Google overseas promotion, it's recommended to target holiday keywords 1-2 months in advance, such as long-tail phrases like "Black Friday deals 2024" and "Christmas gifts ideas".
如需外贸网站建设和谷歌广告优化服务，欢迎联系我们的专业团队。
For foreign trade website construction and Google Ads optimization services, please contact our professional team.
