运营最好的友链购买平台：宁波谷歌竞价推广Google广告投放的3种竞价策略解析
掌握竞价技巧对于最大化广告系列的投资回报率(ROI)至关重要。 本博客探讨了Google Ads竞价策略，概述了有效的策略，以使竞价与广告系列目标保持一致，从而获得最佳效果。
Mastering bidding techniques is crucial for maximizing the return on investment (ROI) of advertising campaigns. This blog explores Google Ads bidding strategies, outlining effective approaches to align bidding with campaign goals for optimal results.
一、Google Ads中的出价策略类型 | Types of Bidding Strategies in Google Ads
Google Ads中有3种出价策略：手动出价、自动出价和智能出价。每种类型都有其优点和缺点，会对您和您的广告系列产生影响。
There are 3 bidding strategies in Google Ads: manual bidding, automated bidding, and smart bidding. Each type has its advantages and disadvantages that can impact your campaigns.
1. 手动出价策略 | Manual Bidding Strategies
Google Ads手动出价策略可让您手动设置每个关键字的出价。这样您就可以控制为该关键字的每次广告点击支付的最高金额。
Manual bidding allows you to set bids for each keyword manually, giving you control over the maximum amount you pay per click.
适合人群 | Best for:
- 经验丰富的广告商 | Experienced advertisers
- 缺乏历史数据的新账户 | New accounts with limited historical data
- 希望直接控制广告细节的用户 | Users who want direct control
2. 自动出价策略 | Automated Bidding Strategies
Google的自动出价策略利用机器学习实时自动调整您的广告出价，力求提升您的广告系列效果。
Automated bidding uses machine learning to adjust bids in real-time, aiming to improve campaign performance.
适合人群 | Best for:
- 管理多个PPC账户的用户 | Managers of multiple PPC accounts
- 有明确量化目标的广告系列 | Campaigns with specific, measurable goals
- Google Ads新手 | Beginners to Google Ads
3. 智能出价策略 | Smart Bidding Strategies
Google Ads智能出价使用AI进行实时出价优化，专注于转化或转化价值的精确优化。
Smart bidding uses AI for real-time bid optimization, focusing precisely on conversions or conversion value.
主要类型 | Main Types:
- 最大化转化次数 | Maximize conversions
- 目标每次转化费用(CPA) | Target CPA
- 最大化转化价值 | Maximize conversion value
- 目标广告支出回报率(ROAS) | Target ROAS
适合人群 | Best for:
- 有特定转化目标的广告商 | Advertisers with specific conversion goals
- 想使用机器学习的营销人员 | Marketers interested in machine learning
- 有充足转化数据的广告系列 | Campaigns with sufficient conversion data
结论 | Conclusion
对于累积获客10万人以上的电商运营者，建议从手动出价开始积累数据，然后逐步过渡到智能出价策略，特别是目标ROAS策略，可以最大化广告投资回报。
For e-commerce operators with over 100,000 acquired customers, we recommend starting with manual bidding to accumulate data, then gradually transitioning to smart bidding strategies, especially Target ROAS, to maximize advertising ROI.
