Jumia海外仓14天免仓储费政策详解 - 助力卖家掘金非洲电商市场
Jumia海外仓14天免仓储费政策详解 - 助力卖家掘金非洲电商市场
Jumia's 14-Day Free Storage Policy for Overseas Warehouses - Helping Sellers Tap into Africa's E-commerce Market
2023年Jumia黑五大促正在如火如荼进行中，平台数据显示今年销售表现将超越往年。特别值得关注的是，Jumia针对海外仓(FBJ)产品推出了免14天仓储费的优惠政策，为跨境卖家创造更大利润空间。
The 2023 Jumia Black Friday promotion is in full swing, with platform data indicating this year's sales performance will surpass previous years. Notably, Jumia has introduced a 14-day free storage policy for Fulfillment by Jumia (FBJ) products, creating greater profit margins for cross-border sellers.
政策详情 | Policy Details
自2023年10月27日起，所有国际卖家的海外仓产品可享受：
- 入库上架后0-14天免仓储费
- 第15天起按日收取仓储费
- 适用于包括南非站点在内的所有Jumia海外仓
Effective October 27, 2023, all international sellers' FBJ products enjoy:
- Free storage for 0-14 days after warehousing
- Daily storage fees starting from day 15
- Applicable to all Jumia overseas warehouses including South Africa site
海外仓模式优势 | Advantages of FBJ Model
Jumia提供两种物流模式：
- 直邮模式：卖家发货至国内分拣中心
- 海外仓模式：批量发货至非洲当地仓库
Jumia offers two logistics models:
- Direct shipping: Sellers ship to domestic sorting centers
- Overseas warehouse: Bulk shipping to local African warehouses
海外仓发货优势明显：
- 一二线城市24小时送达
- 降低30-50%物流成本
- 提升产品转化率
FBJ shipping advantages:
- 24-hour delivery in tier 1-2 cities
- 30-50% lower logistics costs
- Higher product conversion rates
仓储与物流能力 | Storage and Logistics Capabilities
Jumia在非洲拥有：
- 30万平方米自营仓库
- 1540+个配送站点
- 6870+名配送骑手
- 98%配送成功率
Jumia's African infrastructure includes:
- 300,000 sqm self-operated warehouses
- 1,540+ delivery stations
- 6,870+ delivery riders
- 98% delivery success rate
定价策略 | Pricing Strategy
海外仓产品定价公式：
前台定价 = (成本+利润+运费+仓储费+妥投费)×(1+退货率)×(1+佣金率)×汇率
FBJ product pricing formula:
Front-end price = (Cost+Profit+Shipping+Storage+Delivery fee)×(1+Return rate)×(1+Commission rate)×Exchange rate
平台提供海外仓定价计算器，帮助卖家精准计算利润。
The platform provides an FBJ pricing calculator to help sellers accurately calculate profits.
卖家建议 | Seller Recommendations
为充分利用14天免仓储政策，建议卖家：
- 提前规划黑五库存
- 优化产品包装
- 使用平台定价工具
- 关注科特迪瓦站点再打包服务
To maximize the 14-day free storage policy, sellers should:
- Plan Black Friday inventory in advance
- Optimize product packaging
- Use platform pricing tools
- Utilize repackaging services in Côte d'Ivoire
Jumia此次政策调整充分体现了平台对卖家的支持，为开拓非洲市场创造了更有利的条件。数据显示，海外仓卖家销量占比高达80%，远高于直邮卖家。抓住政策红利，布局海外仓，将是掘金非洲电商市场的关键一步。
Jumia's policy adjustment demonstrates strong support for sellers and creates more favorable conditions for tapping into the African market. Data shows FBJ sellers account for 80% of sales, far exceeding direct shipping sellers. Leveraging this policy benefit and establishing FBJ operations will be a crucial step in exploring Africa's e-commerce opportunities.
