海外推广SEM/谷歌推广真的有效吗？外贸客户筛选与成交全攻略
累计获客10万人以上的实战经验分享 | Practical experience from acquiring 100,000+ customers
在外贸行业，80%的利润往往来自20%的核心客户。相较于盲目开发新客户，精准筛选优质客户并建立长期合作关系才是制胜关键。本文将为您揭秘外贸客户开发与维护的核心策略。
In foreign trade, 80% of profits usually come from 20% of key clients. Compared with blindly developing new clients, accurately filtering high-quality clients and establishing long-term relationships is the real key to success. This article reveals core strategies for foreign trade client development and maintenance.
新客户筛选策略 | New Client Filtering Strategies
开发新客户时，建议通过以下三个关键问题快速判断客户质量：
- 是否有中国进口经验？
- 常用装货港是哪个？
- 目标采购量是多少？
When developing new clients, we recommend using these three key questions to quickly assess client quality:
- Any experience importing from China?
- Which loading port do you usually use?
- What's your target purchase quantity?
注意：从未从中国进口的客户成交难度较大，采购量小的客户建议直接放弃。
Note: Clients without China import experience are harder to close. Small-quantity buyers are better to be filtered out.
老客户维护技巧 | Key Account Maintenance
老客户维护需要：
- 建立情感联系
- 保持产品/服务竞争力
- 长期稳定跟进（切忌过度推销）
Key account maintenance requires:
- Building emotional connection
- Maintaining product/service competitiveness
- Long-term stable follow-up (avoid over-promotion)
快速成交秘诀 | Quick Closing Techniques
1. 控制选择范围：同类产品推荐不超过3款
2. 避免过多新品介绍：专注客户当前兴趣点
3. 善用实体营销：样品体验加速决策
1. Limit options: Recommend no more than 3 similar products
2. Avoid introducing too many new products: Focus on current interests
16年外贸建站经验告诉我们：优质客户开发需要专业团队支持。国内新兴建站公司往往缺乏实战经验，难以应对复杂的外贸场景。
16 years of foreign trade website experience tells us: Quality client development requires professional team support. New domestic website companies often lack practical experience to handle complex foreign trade scenarios.
