运营最久的北京SEO推广招聘：做谷歌SEO需要大量发文章吗？
谷歌官方声明："不要轻信SEO排名承诺" - 200多个因素影响搜索结果
Google's Official Statement: "Don't Believe SEO Ranking Promises" - Over 200 Factors Affect Search Results
中国小康网讯 老马 综合媒体报道 作为世界第一搜索引擎，谷歌(Google)搜索结果页面上确实包含不少广告内容。那么谷歌是如何对信息进行推广和排名的呢？
According to comprehensive media reports, as the world's leading search engine, Google does display numerous advertisements on its search results pages. So how does Google promote and rank information?
"请注意，Google搜索结果页包含自然搜索结果，以及通常需要付费的广告(以'广告'或者'赞助商'表示)"，谷歌官方表示。在视觉上，广告内容通常会用黄色背景进行标注。
"Please note that Google search results pages include organic search results as well as usually paid advertisements (marked as 'Ads' or 'Sponsored')", Google officially stated. Visually, ad content is typically highlighted with a yellow background.
这家搜索引擎巨头强调，他们对两类内容有明确区分：通过Google刊登的广告对其他网站出现在搜索结果中"没有任何影响"。谷歌在其"帮助"页面特别说明，其自然搜索不会"向钱看齐"。
The search engine giant emphasizes that they clearly distinguish between these two types of content: ads placed through Google have "no influence whatsoever" on other websites appearing in search results. Google specifically states in its "Help" section that its organic search doesn't "follow the money".
鉴于市场上一些SEO专家和机构宣称能够大幅提高网站在谷歌搜索结果中的排名，谷歌特别发出警告："没有人可以保证在Google搜索结果中排名第一"，"如果SEO宣称可以确保您名列前茅...千万不要相信"。
In response to some SEO experts and agencies in the market claiming they can significantly improve a website's ranking in Google search results, Google issued a special warning: "No one can guarantee the first position in Google search results", "if an SEO claims they can ensure you top rankings...never believe them".
众所周知，谷歌的自然搜索排名机制极其复杂，有自己的独特算法。据多家SEO专业网站报道，有200多个因素影响着谷歌的排名算法。"Google排名网"介绍，谷歌搜索排名机制"非常隐秘"，"运行的每个规则，都使用专利申请"。
As is well known, Google's organic search ranking mechanism is extremely complex with its unique algorithm. According to reports from multiple professional SEO websites, over 200 factors influence Google's ranking algorithm. "Google Ranking Network" explains that Google's search ranking mechanism is "very secretive", with "every operational rule protected by patent applications".
对于希望优化自然搜索排名的网站，谷歌自己推出了《谷歌搜索引擎优化初学者指南》，提供一些简单易行的建议。
For websites looking to optimize their organic search rankings, Google itself has published the "Google Search Engine Optimization Starter Guide", offering some simple and practical suggestions.
至于广告排名(即广告在网页上显示的顺序)，谷歌采用了不同的机制。据官方介绍，广告排名取决于"广告竞价中的广告评级"。这意味着不一定出价越高，显示位置就越靠前。
As for ad rankings (the order in which ads appear on the page), Google uses a different mechanism. According to official information, ad ranking depends on the "Ad Rank in the ad auction". This means that a higher bid doesn't necessarily guarantee a higher position.
谷歌强调："广告评级是根据您的出价、质量得分的各个组成要素(预计点击率、广告相关性和着陆页体验)以及广告附加信息和其他广告格式的预期效果而计算得出的分数。要提高广告排名，您可以提高出价，或者努力改善广告质量。"
Google emphasizes: "Ad Rank is calculated using your bid amount, the components of Quality Score (expected clickthrough rate, ad relevance, and landing page experience), and the expected impact of ad extensions and other ad formats. To improve your ad ranking, you can increase your bid or work to improve your ad quality."
值得注意的是，谷歌的广告竞价与传统拍卖有所不同："不一定是出价最高者获胜"，"在竞价过程中，系统依据广告评级来决定广告的排名。因此，即使竞争对手的出价比您高，只要您的广告和着陆页的质量较高，您仍然可能以较低的出价赢得较高的排名"。
It's worth noting that Google's ad auction differs from traditional auctions: "The highest bidder doesn't always win", "During the auction, the system determines ad ranking based on Ad Rank. Therefore, even if a competitor bids higher than you, as long as your ad and landing page are of higher quality, you may still win a higher position with a lower bid."
