跨境电商AI应用迎来爆发期 市场规模预计突破千亿
随着生成式AI技术的快速发展，跨境电商行业正成为AI应用的核心场景之一。 ChatGPT发布一年多来，国内迎来生成式AI的融资潮和创业潮。增长势头迅猛的跨境电商，正成为生成式AI核心商业应用场景。
With the rapid development of generative AI technology, cross-border e-commerce has become one of the core application scenarios. Since the launch of ChatGPT over a year ago, China has witnessed a wave of financing and entrepreneurship in generative AI. The rapidly growing cross-border e-commerce sector is emerging as a key commercial application area for generative AI.
记者采访了解到，在电商巨头亚马逊、阿里等平台加速布局AI应用之外，一批专注跨境电商AI应用的创业公司正在兴起，涵盖AI图片生成、AI视频生成、数字直播人等多个领域。
According to reporter interviews, while e-commerce giants like Amazon and Alibaba are accelerating their deployment of AI applications, a group of startups focusing on AI applications for cross-border e-commerce are emerging, covering areas such as AI image generation, AI video generation, and digital live streaming hosts.
AI视频创作平台ViDAU创始人陈秋娜表示："短视频在海外已经成为电商流量洼地。而且目前海外短视频的流量是国内两三年前的水平，还有很大增长空间。"该公司开发的AI工具能帮助跨境卖家快速批量创建多语种短视频。
ViDAU, an AI video creation platform, founder Chen Qiuna stated: "Short videos have become a traffic goldmine for e-commerce overseas. The current traffic level of overseas short videos is equivalent to China's level two to three years ago, leaving significant room for growth." The company's AI tool helps cross-border sellers quickly create multilingual short videos in bulk.
上海起猿科技CEO方杰指出："跨境电商AI应用未来需求依然很大，在运营方面除了AI生图，还有AI选品、AI生文、AI生成视频等需求。"该公司专门为跨境卖家打造AI生图工具，可将简单商品图自动批量生成特定场景宣传图。
Shanghai Qiyuan Technology CEO Fang Jie noted: "The future demand for AI applications in cross-border e-commerce remains substantial. Beyond AI image generation, there are needs for AI product selection, AI content generation, and AI video creation in operations." The company specializes in developing AI image generation tools for cross-border sellers, automatically transforming simple product images into scenario-specific promotional materials.
白鲸出海联合创始人黄剑新表示："对AI研发公司而言，跨境电商AI技术应用是一个重要机遇，特别是在内容生产和传播、智能客服、供应链管理等方面，存在巨大的市场潜力和发展空间。"
Huang Jianxin, co-founder of Baijing Chuhai, stated: "For AI R&D companies, the application of AI technology in cross-border e-commerce represents a significant opportunity, particularly in content production and dissemination, intelligent customer service, and supply chain management, where there exists enormous market potential and room for development."
市场数据预测：
据InsightAce Analytics报告显示，人工智能电子商务解决方案市场规模在2023年价值为60.1亿美元，预计到2031年将达到198.9亿美元（约合千亿人民币），2024-2031年复合年增长率为16.2%。
Market Data Forecast:
According to InsightAce Analytics' report, the AI-powered e-commerce solutions market was valued at $6.01 billion in 2023 and is projected to reach $19.89 billion (approximately 100 billion RMB) by 2031, with a CAGR of 16.2% during 2024-2031.
专家指出，虽然跨境电商AI应用发展前景广阔，但仍面临数据隐私和安全问题、技术成熟度和稳定性、多语言和文化差异等挑战。AI内容生成工具在信息准确性、品牌一致性以及符合当地市场文化等方面还需人工把控。
Experts point out that while the development prospects for AI applications in cross-border e-commerce are broad, challenges remain including data privacy and security issues, technological maturity and stability, as well as multilingual and cultural differences. AI content generation tools still require human oversight in areas such as information accuracy, brand consistency, and alignment with local market cultures.