权威指南：旧衣服出口外贸全流程与谷歌竞价推广技巧

权威指南：旧衣服出口外贸全流程与谷歌竞价推广技巧

Complete Guide to Used Clothing Export & Google Ads Strategies

如何寻找外贸合作伙伴？

How to Find Foreign Trade Partners?

对于出口旧衣服的业务，外贸公司可以通过网站查询、熟人推荐或国外市场考察等多种方式进行寻找。

For used clothing export business, trading companies can be found through website inquiries, personal recommendations or overseas market research.

一、新手入门最佳方案：中间商回收模式

1. Best Option for Beginners: Middleman Recycling Model

新手阶段建议进行简单分类后转卖给大型回收商，风险小、门槛低，是积累行业经验的理想选择。

Beginners are advised to do simple sorting and resell to large recyclers, which is low-risk with low barriers, ideal for gaining industry experience.

二、进阶操作：外贸公司直供模式

2. Advanced Operation: Direct Supply to Trading Companies

分拣优质衣物后直接对接外贸公司，利润空间更大，但需要团队支持、资金投入和一定行业经验。

Directly supplying sorted quality clothing to trading companies offers higher profit margins, but requires team support, capital investment and industry experience.

三、高端市场：专业出口运营

3. Premium Market: Professional Export Operations

出口级业务需要专业分拣车间、百万级投资和完整供应链管理，主要出口品类包括：

Export-grade operations require professional sorting workshops, million-level investment and complete supply chain management. Main export categories include:

• 夏装：优质短袖/衬衫/牛仔裤
• Summer clothing: Quality T-shirts/shirts/jeans
• 冬装：羽绒服/纯毛衣（高价值）
• Winter clothing: Down jackets/pure wool sweaters (high value)

谷歌竞价推广核心技巧

Google Ads Core Strategies

1. 精准关键词定位：使用"used clothing export"、"bulk vintage apparel"等专业术语

1. Precise keyword targeting: Use professional terms like "used clothing export", "bulk vintage apparel"

2. 高质量着陆页：展示分拣流程、质检标准和成功案例

2. High-quality landing pages: Show sorting process, quality standards and success cases

3. 再营销策略：对访问过网站的潜在客户进行持续跟进

3. Remarketing strategy: Continuous follow-up with potential customers who visited the website