专业B2B行业推广方案：抖音为何具备谷歌推广功能？独立站四大主流打法解析

专业B2B行业推广方案：抖音为何具备谷歌推广功能？独立站四大主流打法解析

Professional B2B Marketing Solutions: Why Does Douyin Have Google Ads Features? Analysis of 4 Mainstream Strategies for Independent Stores

图片来源：Google大姐夫

Image Source: Google Dajiefu

话不多说，直接进入主题。

Without further ado, let's get straight to the point.

● 铺货模式 (Bulk Listing Strategy)

大量铺货堆SKU，什么火卖什么，相当于杂货铺模式。如果可能，加上视频内容，去重剪辑后发到媒体平台获得更多曝光。目前很多人靠这种方式起家，因为门槛较低。

Mass listing of SKUs, selling whatever is trending - essentially operating like a general store. When possible, add video content (edited to avoid duplication) and distribute across media platforms for greater exposure. Many entrepreneurs start this way due to its low barrier to entry.

主流选品工具(Mainstream Product Research Tools):

1. Adspy

2. Bigspy：类似Adspy (Similar to Adspy)

3. Pexda/Ecomhunt：信息延迟1-2周 (1-2 week data delay)

4. 1688

5. 抖音/TikTok：视频素材 (Video content sources)

6. Amazon：现货流 (Ready-to-ship products)

7. 卖家精灵：亚马逊选品数据 (Amazon product research)

8. ixspy：综合工具 (Comprehensive tool)

9. Ad library：Facebook广告资料库 (Facebook ad database)

● 开品流 (Product Development Strategy)

无货源模式测试产品，没爆单就退货退款，爆单后立即开模定制。考验选品能力、趋势分析能力和供应商配合度。网上流传的"义乌三天开模"确实存在。

Dropshipping model for product testing - refund if no sales, customize molds if successful. Requires strong product selection skills, trend analysis capabilities, and reliable suppliers. The saying "Yiwu can create molds in 3 days" is real.

开品定制网站(Product Development Platforms):

1. Etsy：美国最大手工艺品平台 (Largest US handmade goods platform)

2. Pinterest：类似Etsy (Similar to Etsy)

3. Kickstarter/Indiegogo：众筹平台 (Crowdfunding platforms)

● 垂直站 (Vertical Store Strategy)

精品站模式。随着FB打击爆款站群，越来越多公司转型做垂直站，但运营难度较大，对营销能力要求高。后续将通过案例分析详细介绍。

Premium store model. As Facebook cracks down on multi-store operations, more companies are transitioning to vertical stores, though operationally challenging with higher marketing requirements. Case studies will follow.

● 爆垂模式 (Hybrid Strategy)

爆款转垂直打法。独立站流量爆发通常依赖一个爆品，借此把全站流量做起来。比如初期是杂货铺，出现爆品后转向垂直运营。优点是前期有爆款流量加持，更容易成功。

Transition from trending products to vertical store. Independent store traffic typically relies on one hit product to boost overall traffic. For example, starting as general store then pivoting to vertical operation after a hit product emerges. Advantage: initial traffic boost from trending products increases success rate.

图片来源：Google大姐夫

Image Source: Google Dajiefu

本期分享结束。如有疑问欢迎留言评论~我是Google大姐夫，陪伴你一起成长。

That's all for today. Questions welcome in comments~ I'm Google Dajiefu, growing with you.