5个方法解决店铺询盘转化率低 - 谷歌SEO官方优化指南
5个方法解决店铺询盘转化率低 - 谷歌SEO官方优化指南
5 Methods to Solve Low Store Inquiry Conversion Rate - Google SEO Official Optimization Guide
1. 影响店铺询盘转化的因素——客户群体和关键词
1. Factors Affecting Store Inquiry Conversion - Customer Groups and Keywords
店铺的询盘转化率受多种因素影响，因为客户群体和关键词不断变化。为了保持店铺的稳定，关键词的多样性和自然排名的稳定性至关重要。这也是为什么需要进行推广，不仅仅为了单一关键词，更是为了产品权重，带动其他关键词，增加不同客户接触的机会。
The store's inquiry conversion rate is affected by multiple factors as customer groups and keywords constantly change. To maintain store stability, keyword diversity and the stability of natural rankings are crucial. This is why promotion is necessary - not just for a single keyword, but also for product weight, driving other keywords, and increasing opportunities for different customers.
2. 店铺总点击量逐渐增长，但询盘数量没有增加，原因是什么?
2. Why Does Total Store Click Volume Gradually Increase While Inquiry Quantity Doesn't?
很多店铺依赖于直通车流量或几款热门产品，为了避免流量崩溃，需要给潜力产品资源，培养第二批产品。每个产品都有生命周期，所以需要不断培养潜力产品，以维持店铺的流量稳定。
Many stores rely on PPC traffic or a few popular products. To avoid traffic collapse, resources need to be allocated to potential products to cultivate a second batch. Every product has a lifecycle, so continuously nurturing potential products is necessary to maintain stable store traffic.
3. 如何改善和提高效果？
3. How to Improve and Enhance Results?
通常的做法包括：
Common practices include:
（1）继续推广核心产品，同时关注产品趋势、关键词和点击国家的变化；
(1) Continue promoting core products while monitoring product trends, keyword changes, and click countries;
（2）如果热门产品数据变化，导致询盘减少，要密切关注产品和关键词变化；
(2) If popular product data changes lead to reduced inquiries, closely monitor product and keyword changes;
（3）推广和发布产品时，添加最新的热门关键词，提高潜力产品效果，获取自然流量；
(3) When promoting and publishing products, add the latest popular keywords to improve potential product performance and obtain natural traffic;
4. 混合推广同类趋势产品
4. Mixed Promotion of Similar Trend Products
有时前面的关键词可能没有搜索量，但最近有客户开始搜索，可能导致产品流量增加。
Sometimes leading keywords may have no search volume, but recent customer searches may cause product traffic to increase.
5. 信保订单与有潜力的产品绑定
5. Binding Credit Assurance Orders with Potential Products
将店铺视为有江河流过的池塘，通过精心策划和管理，可以更好地控制店铺的流量和询盘转化。
View the store as a pond with rivers flowing through it. Through careful planning and management, you can better control store traffic and inquiry conversion.
