外贸人必知的10个SEO推广和国际贸易关键知识点
外贸人必知的10个SEO推广和国际贸易关键知识点
10 Must-Know SEO Promotion and International Trade Tips for Foreign Trade Professionals
权威推广和SEO推广软件的重要性
The Importance of Authoritative Promotion and SEO Promotion Software
在外贸行业中，选择合适的推广工具至关重要。谷歌之所以会推广告软件，是因为这些工具能有效提升网站在搜索引擎中的排名，增加曝光率。
In the foreign trade industry, choosing the right promotion tools is crucial. Google promotes advertising software because these tools can effectively improve website rankings in search engines and increase exposure.
1. 现汇买入价的重要性
1. The Importance of Spot Exchange Buying Rate
外贸交易中，我们关注的是现汇买入价，因为银行用人民币购买我们的外汇。这是外贸结算的基础。
In foreign trade transactions, we focus on the spot exchange buying rate because banks use RMB to purchase our foreign exchange. This is the basis of foreign trade settlement.
2. 报价有效期设置
2. Setting Quotation Validity Period
报价必须设置有效期，并注明汇率波动超过2%时需重新报价。例如："我司承担+/-2%之内的汇率波动"。
Quotations must set a validity period and specify that re-quotation is required when exchange rate fluctuations exceed 2%. For example: "Our company bears exchange rate fluctuations within +/-2%".
3. 提单金额的行业惯例
3. Industry Practice of Bill of Lading Amount
提单一般不显示金额，这是行业惯例。因为提单是货权凭证，显示金额意味着船公司承认货物价值，增加其赔偿责任风险。
The bill of lading generally does not show the amount, which is an industry practice. Because the bill of lading is a document of title, showing the amount means the shipping company acknowledges the value of the goods, increasing its liability risk.
4. PI(形式发票)的真正作用
4. The Real Role of PI (Proforma Invoice)
PI不一定代表成交，它是对报价信息的书面确认，包含价格、付款方式、货期等条款，便于客户比较不同报价。
PI does not necessarily represent a deal. It is a written confirmation of quotation information, including price, payment terms, delivery time, etc., making it easier for customers to compare different quotations.
5. 提单的局限性
5. Limitations of Bill of Lading
持有提单并不意味着可以轻易将货物拖回。大部分国家港口规定退运需要原收货人的"退货无异议证明"。
Holding the bill of lading does not mean you can easily take the goods back. Most countries' port regulations require the original consignee's "no objection certificate for return" for return shipments.
6. 信用证的安全保障
6. Security of Letter of Credit
信用证的第一付款人是开证行。只要单据完美无缺，无论开证人状况如何，开证行都必须付款。
The first payer of the letter of credit is the issuing bank. As long as the documents are perfect, the issuing bank must pay regardless of the condition of the applicant.
7. 退税计算依据
7. Basis of Tax Refund Calculation
退税是按照进项发票金额计算，而不是FOB价格。这是外贸财务的重要知识点。
Tax refund is calculated based on the input invoice amount, not the FOB price. This is an important knowledge point in foreign trade finance.
8. 信用证中的数字格式
8. Number Format in Letter of Credit
信用证中的小数点必须用逗号表示。例如：79,230,00表示79,230.00。
Decimal points in letters of credit must be represented by commas. For example: 79,230,00 means 79,230.00.
9. 避免与客户争论
9. Avoid Arguing with Customers
永远不要直接指出客户的错误。可以说："从您的角度看是对的，但从我们的角度..."这样既尊重客户又表达立场。
Never point out customers' mistakes directly. You can say: "From your perspective it's right, but from our perspective..." This shows respect while expressing your position.
10. 客户开发与跟进策略
10. Customer Development and Follow-up Strategies
80%的客户来自有效跟进。开发新客户固然重要，但深入背调和系统跟进才是成交关键。
80% of customers come from effective follow-up. While developing new customers is important, in-depth background checks and systematic follow-up are the keys to closing deals.
客户背调方法：
Customer Background Check Methods:
- 企业官网分析：成立时间、行业、规模
- Website analysis: founding time, industry, scale
- 邮箱验证：业务类型、主营产品
- Email verification: business type, main products
- 社媒验证：组织架构、人员情况
- Social media verification: organizational structure, personnel
- 海关数据分析：竞争对手、市场情况
- Customs data analysis: competitors, market situation
更多外贸干货知识，请关注微信公众号：外贸原力
For more foreign trade knowledge, please follow WeChat public account: Foreign Trade Power
