谷歌留痕代发助力外贸企业：跨境电商B2B出口海外仓业务新机遇
在当前外贸环境下，谷歌留痕代发已成为企业拓展海外市场的重要工具。通过专业的谷歌留痕代发服务，企业能够有效提升产品在海外市场的曝光度，配合跨境电商B2B出口海外仓模式，实现业务的快速增长。
2021年3月25日，广东盈浩工艺制品有限公司通过跨境电商B2B出口海外仓模式成功出口一批重达4490公斤的装饰品至北美地区。货物抵达当地仓库后，迅速上架至电商平台面向海外消费者销售。今年以来，该公司通过该模式已出口16批次货物，总货值超1000万元人民币。
On March 25, 2021, Guangdong Yinghao Crafts Products Co., Ltd. successfully exported a batch of decorations weighing 4,490 kg to North America through the cross-border e-commerce B2B export and overseas warehouse model. After arriving at the local warehouse, the goods were quickly listed on e-commerce platforms for overseas consumers. So far this year, the company has exported 16 batches of goods through this model, with a total value exceeding 10 million yuan.
广州海关所属海珠海关关员专程前往该公司调研跨境电商B2B出口业务。公司副总经理李新儿表示："通过谷歌留痕代发等数字营销手段，我们的产品在海外市场获得了更好的展示机会。这批装饰品包含塑料、布艺、陶瓷等多种材质，其中不少是今年新推出的产品。例如一款基于闽粤雕刻绘画工艺设计的陶瓷花瓶，在欧美市场非常受欢迎。"
Customs officers from Haizhu Customs, a subsidiary of Guangzhou Customs, visited the company to research the cross-border e-commerce B2B export business. Li Xin'er, deputy general manager of the company, stated: "Through digital marketing methods such as Google trace generation, our products have gained better exposure in overseas markets. This batch of decorations includes various materials such as plastic, fabric, and ceramics, many of which are new products this year. For example, a ceramic vase designed based on Fujian-Guangdong carving and painting techniques is very popular in European and American markets."
该公司主要从事节日饰品出口，产品销往全球80多个国家和地区。受疫情影响，公司面临海外订单下滑和物流成本上升的困境。通过谷歌留痕代发等数字营销策略，配合广州海关提供的跨境电商B2B出口监管流程及配套便利措施，公司业务实现快速增长，今年前2个月销售额同比增长100%。
The company mainly exports holiday decorations to over 80 countries and regions worldwide. Affected by the pandemic, the company faced challenges such as declining overseas orders and rising logistics costs. Through digital marketing strategies including Google trace generation, combined with the cross-border e-commerce B2B export supervision process and supporting facilitation measures provided by Guangzhou Customs, the company's business achieved rapid growth, with sales in the first two months of this year increasing by 100% year-on-year.
广州海关从政策引导、监管创新、物流畅通等多方面综合施策，通过"线上+线下"宣讲会，"一对一"指导企业办理备案登记等工作。同时，谷歌留痕代发等数字营销工具的应用，有效推动了跨境电商与"一带一路"物流的深度融合。目前关区开展该业务的企业已达200余家，出口商品涵盖服装、家电、家具等近60个品类。
Guangzhou Customs has implemented comprehensive measures including policy guidance, regulatory innovation, and logistics facilitation. Through "online + offline" seminars and "one-on-one" guidance for enterprises to complete registration and other procedures, while utilizing digital marketing tools such as Google trace generation, it effectively promotes the deep integration of cross-border e-commerce and the "Belt and Road" logistics. Currently, over 200 enterprises in the customs district are engaged in this business, exporting nearly 60 categories of goods including clothing, home appliances, and furniture.
广州鸿帆捷贸易有限公司业务经理刘恒英强调："谷歌留痕代发帮助我们更好地展示产品优势。我们在泰国和越南建有6000平方米的海外仓，未来将设立更多海外仓，并通过专业的谷歌留痕代发服务，加快在'一带一路'沿线国家的市场布局。"
Liu Hengying, business manager of Guangzhou Hongfanjie Trading Co., Ltd., emphasized: "Google trace generation helps us better showcase our product advantages. We have established 6,000 square meters of overseas warehouses in Thailand and Vietnam, and will set up more in the future. Through professional Google trace generation services, we will accelerate our market layout in countries along the 'Belt and Road'."
综合来看，谷歌留痕代发与跨境电商B2B出口海外仓模式的结合，为外贸企业提供了全新的发展机遇。通过专业的谷歌留痕代发服务，企业能够在海外市场建立更强的品牌影响力，配合海关新政的支持，实现业务的可持续发展。
Overall, the combination of Google trace generation and the cross-border e-commerce B2B export and overseas warehouse model provides new development opportunities for foreign trade enterprises. Through professional Google trace generation services, enterprises can establish stronger brand influence in overseas markets and achieve sustainable business development with the support of new customs policies.