跨境电商带动广东灯具产业带爆发 Tememu平台成卖家新宠
中国跨境电商的快速发展正在重塑全球贸易格局，广东中山灯具产业带成为这一趋势的典型代表。随着Temu、TikTok等平台采用全托管模式降低出海门槛，越来越多的中国灯具制造商通过跨境电商渠道实现业务增长。
The rapid development of China's cross-border e-commerce is reshaping global trade patterns, with Zhongshan's lighting industry cluster in Guangdong becoming a typical representative of this trend. As platforms like Temu and TikTok adopt fully hosted models to lower the barriers to overseas expansion, more and more Chinese lighting manufacturers are achieving business growth through cross-border e-commerce channels.
明枝照明运营负责人麦先生表示："作为供应端，我们明显感觉到跨境电商客户数量在增长，去年同比增加了30%。国内市场趋于饱和，国外市场对我们这样具有品质优势但价格相对较高的产品接受度更高。"
Mr. Mai, operations director of Mingzhi Lighting, said: "As a supplier, we clearly feel the growth in cross-border e-commerce customers, with a 30% year-on-year increase last year. The domestic market is becoming saturated, while overseas markets have higher acceptance for products like ours that have quality advantages but relatively higher prices."
中山灯具产业带作为中国半导体智能照明创新基地，与古镇镇和横栏镇共同组成了世界级灯饰照明产业集群。2023年数据显示，跨境电商销售额已占中山灯具产业带总销售额约60%。
Zhongshan's lighting industry cluster, as China's semiconductor intelligent lighting innovation base, together with Guzhen Town and Henglan Town, forms a world-class lighting industry cluster. 2023 data shows that cross-border e-commerce sales already account for about 60% of the total sales in Zhongshan's lighting industry cluster.
跨境电商卖家王浩和谢鹏分享了他们在Temu平台的成功经验："我们在Temu上的一款创意灯具意外走红，最高峰时一天销售1500单。与亚马逊相比，Temu的全托管模式让我们能更专注于产品开发，无需操心运营细节。"
Cross-border e-commerce sellers Wang Hao and Xie Peng shared their success story on Temu: "One of our creative lighting products unexpectedly became popular on Temu, with peak sales reaching 1,500 units per day. Compared with Amazon, Temu's fully hosted model allows us to focus more on product development without worrying about operational details."
全托管模式成为跨境电商新趋势，Temu、Shein、TikTok等平台纷纷采用这一模式。国泰君安研究报告显示，截至2023年底，Temu全球独立客户访问量已达4.67亿，位居全球第二。
The fully hosted model has become a new trend in cross-border e-commerce, adopted by platforms such as Temu, Shein, and TikTok. A research report from Guotai Junan Securities shows that by the end of 2023, Temu's global unique visitor count had reached 467 million, ranking second globally.
帝康科技创始人Kimi指出："跨境电商仍处于红利期，我们正在向工贸一体转型。拥有自己的工厂不仅能降低成本，更能构建产品壁垒，这是品牌出海的前提条件。"
Kimi, founder of Dikang Technology, pointed out: "Cross-border e-commerce is still in a dividend period, and we are transitioning to an integrated industrial and trade model. Having our own factory can not only reduce costs but also build product barriers, which is a prerequisite for brand globalization."
中山市已出台多项政策支持跨境电商发展，助力本土品牌走向世界。灯具产业的出海经验正在被复制到其他传统制造业领域，中国制造正通过跨境电商渠道实现全球品牌升级。
Zhongshan City has introduced multiple policies to support the development of cross-border e-commerce and help local brands go global. The overseas expansion experience of the lighting industry is being replicated in other traditional manufacturing sectors, with Chinese manufacturing achieving global brand upgrading through cross-border e-commerce channels.
