2018年外贸推广指南：如何通过SEO和谷歌竞价获得更多出口订单

2018年外贸推广指南：如何通过SEO和谷歌竞价获得更多出口订单

2018 Foreign Trade Promotion Guide: How to Get More Export Orders Through SEO and Google Ads

外贸行业的挑战与机遇

Challenges and Opportunities in Foreign Trade

外贸行业充满挑战，从业者需要处理询盘、报价、时差和沟通等多重问题。特别是在2018年全球外贸不稳定的背景下，更需要有效的推广策略。

The foreign trade industry is full of challenges, requiring professionals to handle inquiries, quotes, time differences, and communication. Especially against the backdrop of global trade instability in 2018, effective promotion strategies are more crucial than ever.

1. 及时回复客户询盘

1. Respond to Customer Inquiries Promptly

每个询盘都可能是大客户的机会。及时回复能展现专业性，同时通过初步沟通可以判断客户的采购能力。

Every inquiry could be an opportunity from a major client. Prompt responses demonstrate professionalism, while initial communication helps assess the client's purchasing power.

2. 多渠道客户开发

2. Multi-channel Customer Development

充分利用阿里巴巴国际站、Skype、Facebook、Yahoo等平台拓展客户资源。在这些平台上积极添加好友并推广产品。

Leverage platforms like Alibaba International, Skype, Facebook, and Yahoo to expand customer resources. Actively add contacts and promote products on these platforms.

3. 谷歌广告投放策略

3. Google Advertising Strategy

谷歌竞价推广(Google Ads)是获取精准流量的有效方式。国内有多家谷歌广告代理商，可以选择合适的代理商进行合作。

Google Ads is an effective way to obtain targeted traffic. There are multiple Google ad agents in China, and you can choose the right one to cooperate with.

4. 团队协作开拓市场

4. Team Collaboration to Expand Markets

国际市场广阔，需要团队协作来支撑。通过合理分工和资源整合，加上努力和运气，一定能实现业绩突破。

The international market is vast and requires team collaboration. With proper division of labor, resource integration, hard work and luck, performance breakthroughs are achievable.

SEO优化建议

SEO Optimization Suggestions

• 优化产品关键词（如"外贸推广"、"谷歌竞价"等）
• 创建高质量英文内容
• 建立高质量外链

• Optimize product keywords (e.g. "foreign trade promotion", "Google Ads")
• Create high-quality English content
• Build high-quality backlinks