高效利用FB Pixel和Retargeting技术提升广告精准度
都说"知己知彼，百战不殆"。 在数字广告世界中，要打赢这场"战争"，你需要了解你的观众。 而Facebook为我们提供了一个强大的工具——FB Pixel。
根据统计，自主搜索的客户成交率高于被投射广告客户的成交率。用引流的方式让高质量客户进入网站，再用FB广告专门Follow up这些客户。
1. FB Pixel是什么？
简单地说，它是一个小小的代码片段，放在你的网站上，可以帮你追踪用户的行为。
What is FB Pixel?
Simply put, it's a small piece of code placed on your website that helps track user behavior.
2. 为何要用FB Pixel?
- 跟踪转化：知道用户是否在看过你的广告后进行了购买
- 定制受众：确保广告展示给最有可能采取行动的人
- 优化广告发布：自动寻找与你现有客户相似的人
Why Use FB Pixel?
- Track conversions: Know if users purchased after seeing your ads
- Custom audiences: Ensure ads are shown to people most likely to take action
- Optimize ad delivery: Automatically find people similar to your existing customers
3. Retargeting 又是什么？
你是否曾浏览某商品，然后在其他网站看到了相关广告？那就是Retargeting的魔法！它允许你针对那些已经与你互动过的人推送广告，确保广告资源不被浪费。
What is Retargeting?
Have you ever browsed a product and then seen related ads on other websites? That's the magic of Retargeting! It allows you to target ads to people who have already interacted with you, ensuring your ad budget isn't wasted.
使用FB Retargeting，你实际上是对这些已显示兴趣的用户进行"再次营销"。 你的广告会出现在他们的Facebook Feed中，提醒他们回到你的网站并完成购买。
With FB Retargeting, you're essentially "remarketing" to these interested users. Your ads will appear in their Facebook Feed, reminding them to return to your site and complete their purchase.
考虑一下，当你结合网站流量与FB Retargeting时，你实际上是进行了两次筛选：首先是吸引他们到你的网站，然后是在他们浏览Facebook时重新吸引他们。这样，你投放的广告将更有目标、更有针对性，从而更有可能实现转化。
Consider that when you combine website traffic with FB Retargeting, you're essentially filtering twice: first by attracting them to your site, then by re-engaging them while they browse Facebook. This makes your ads more targeted and more likely to convert.
记住，智能营销不仅仅是关于广告的数量，而更多的是关于广告的质量。 结合网站流量和FB Retargeting，你可以确保每一次广告展示都计算得更精准，带来更高的回报。
Remember, smart marketing isn't just about ad quantity, but more about ad quality. By combining website traffic with FB Retargeting, you ensure each ad impression is more precisely calculated for higher returns.
