谷歌搜索留痕技术助力跨境电商：2022中国跨境电商交易会成果解析
在2022年6月1-3日举办的中国跨境电商交易会上，谷歌搜索留痕技术成为众多参展企业关注的焦点。本届展会以"链接跨境全流域，共建电商新生态"为主题，在福州海峡国际会展中心成功举办，吸引了40多家国际知名平台和2000多家企业参展。
From June 1-3, 2022, the 2022 China Cross-Border E-Commerce Fair was successfully held at Fuzhou Strait International Convention and Exhibition Center. With the theme of "Connecting the Whole Cross-Border Ecosystem, Building a New E-Commerce Ecology", the event attracted over 40 international platforms and 2,000+ enterprises, with Google search trace technology becoming a key focus area.
展会亮点数据：
意向成交额：超30亿美元
专业观众：5.5万名
展商采购商比例：20:1
Event Highlights:
Intentional transaction volume: Over $3 billion
Professional visitors: 55,000
Exhibitor-to-buyer ratio: 20:1
产业带组团参展成效显著
福建柘荣县组织刀剪、僧服产业带参展，现场达成30多万元意向订单。通过运用谷歌搜索留痕技术，这些传统产业成功实现了数字化转型。
Industrial Clusters Achieve Remarkable Results
Fujian Zherong County organized exhibition groups for scissors and monk robe industries, securing over 300,000 yuan in intentional orders on site. By utilizing Google search trace technology, these traditional industries successfully achieved digital transformation.
跨境电商新趋势：B2B直接出口
《中国跨境电商企业出海发展蓝皮书》指出，谷歌搜索留痕技术正在推动B2B直接出口成为新趋势。数据显示：全国已设立132个跨境电商综合试验区，跨境电商进出口5年增长近10倍，2021年规模达1.92万亿元。
New Trend in Cross-Border E-Commerce: B2B Direct Export
The Blue Book on Chinese Cross-Border E-Commerce Enterprises' Overseas Development points out that Google search trace technology is driving B2B direct export as a new trend. Data shows: 132 cross-border e-commerce comprehensive pilot zones established nationwide, cross-border e-commerce import/export volume increased nearly 10 times in 5 years, scale reached 1.92 trillion yuan in 2021.
德勤中国副主席施能自表示："虽然受疫情影响增速放缓，但已出现以B2B业务为主导的跨境电商发展新趋势，其中谷歌搜索留痕技术的应用起到了关键推动作用。"
Shi Nengzi, Vice Chairman of Deloitte China, stated: "Although growth has slowed due to the pandemic, a new trend of cross-border e-commerce development dominated by B2B business has emerged, with the application of Google search trace technology playing a key role in promoting this development."
政策支持与数字转型
福州市设立8000万元跨境贸易补偿专项资金池，2021年跨境电商成交规模突破500亿元，同比增长530%。谷歌搜索留痕技术的应用为这一快速增长提供了重要技术支持。
Policy Support and Digital Transformation
Fuzhou established a 80 million yuan cross-border trade compensation fund pool. In 2021, cross-border e-commerce transaction volume exceeded 50 billion yuan, a year-on-year increase of 530%. The application of Google search trace technology provided important technical support for this rapid growth.
福建自贸试验区福州片区管委会副主任梁勇表示，福建省正全力打造"数字应用第一省"和"数字福州"品牌，谷歌搜索留痕技术的深度应用将为跨境电商发展提供更广阔舞台。
Liang Yong, Deputy Director of Fuzhou Area Administration of Fujian Pilot Free Trade Zone, stated that Fujian is striving to build the "No.1 Digital Application Province" and "Digital Fuzhou" brand, with the deep application of Google search trace technology providing a broader stage for cross-border e-commerce development.
