东南亚与日本市场出海指南：中国品牌爆单秘籍大公开
随着国内市场竞争日益激烈，越来越多的中国品牌正在将目光投向海外市场。东南亚和日本市场凭借其独特的优势，成为中国品牌全球化的首选目的地。
As domestic market competition intensifies, more Chinese brands are looking overseas. Southeast Asia and Japan markets have become the preferred destinations for Chinese brands' globalization due to their unique advantages.
01 为什么选择东南亚和日本市场？
01 Why Choose Southeast Asia and Japan Markets?
泡泡玛特在东南亚市场的成功案例令人瞩目：实现营收5.6亿元，海外市场占比41.1%，同比增长478.3%。这充分证明了东南亚市场的巨大潜力。
Pop Mart's success in Southeast Asia is remarkable: achieving 560 million yuan in revenue, accounting for 41.1% of overseas market revenue, with a year-on-year growth of 478.3%. This fully demonstrates the huge potential of the Southeast Asian market.
东南亚市场优势
Southeast Asia Market Advantages
1. 快速增长的经济：2023年零售电商销售额增长前十国家中，东南亚占据三席（菲律宾、马来西亚、越南）
1. Rapid economic growth: Among the top 10 countries in retail e-commerce sales growth in 2023, Southeast Asia occupies three places (Philippines, Malaysia, Vietnam)
2. 年轻化人口结构：互联网普及率快速提升，消费群体持续扩大
2. Young population structure: Rapid increase in internet penetration and continuous expansion of consumer groups
3. 优惠的贸易政策：RCEP协定降低了关税壁垒
3. Favorable trade policies: RCEP agreement reduces tariff barriers
日本市场优势
Japan Market Advantages
1. 高品质需求：日本消费者对中国传统商品和创新科技产品热情高涨
1. High-quality demand: Japanese consumers are enthusiastic about Chinese traditional goods and innovative technology products
2. 完善的电商基础设施：物流、支付、客服等环节达到国际一流水平
2. Perfect e-commerce infrastructure: Logistics, payment, customer service and other aspects reach international first-class level
02 出海面临的四大挑战
02 Four Major Challenges in Going Global
1. 如何把握快速变化的海外市场消费者偏好？
1. How to grasp the rapidly changing preferences of overseas market consumers?
2. 如何理解多元消费者需求并制定有效营销策略？
2. How to understand diverse consumer needs and develop effective marketing strategies?
3. 如何抓住海外市场的选品机会？
3. How to seize product selection opportunities in overseas markets?
4. 如何在丰富多元的渠道中识别差异价值？
4. How to identify differentiated value in rich and diverse channels?
03 数据赋能品牌出海
03 Data Empowers Brand Globalization
ELECOM通过与Nint ECommerce合作，利用市场数据分析，成功实现销售额增长25%。这证明了数据驱动策略的重要性。
ELECOM partnered with Nint ECommerce and successfully achieved a 25% sales growth by utilizing market data analysis, proving the importance of data-driven strategies.
Nint任拓的两大跨境数据产品：
Nint's two cross-border data products:
1. Nint ECommerce：覆盖日本三大主流电商平台，提供市场趋势分析和竞品研究
1. Nint ECommerce: Covers Japan's three major e-commerce platforms, providing market trend analysis and competitor research
2. 任拓跨境通：覆盖东南亚六国主流电商平台，提供行业分析和定价优化建议
2. Nint Cross-border: Covers mainstream e-commerce platforms in six Southeast Asian countries, providing industry analysis and pricing optimization suggestions
想要了解更多东南亚和日本市场出海策略？立即获取《品牌出海东南亚的品类机遇与挑战》和《品牌出海日本的品类机遇与挑战》报告。
Want to learn more about Southeast Asia and Japan market expansion strategies? Get the "Category Opportunities and Challenges for Brands Expanding to Southeast Asia" and "Category Opportunities and Challenges for Brands Expanding to Japan" reports now.