广东服装品牌歌莉娅加速国际化布局 国庆期间全球连开9店
中国服装品牌国际化进程再提速 | Chinese fashion brands accelerate global expansion
2024年国庆黄金周期间，广东知名服装品牌歌莉娅在国内外市场同步发力，共开设9家新店，其中包括在新加坡星耀樟宜JEWEL和乌节路商圈连续落地的三家地标性店铺。
During the 2024 National Day holiday, Guangdong-based fashion brand Gloria made significant strides in both domestic and international markets, opening a total of 9 new stores, including three landmark stores at Singapore's Jewel Changi Airport and Orchard Road shopping district.
全球化布局成效显著 | Remarkable achievements in global expansion
目前，歌莉娅已拥有来自近60个国家的线上消费者，并在188个国家和地区积累了品牌粉丝。除新加坡外，品牌还在澳大利亚、西班牙等地的核心商业区建立了多家海外旗舰店。
Currently, Gloria has online customers from nearly 60 countries and brand followers in 188 countries and regions. Besides Singapore, the brand has also established multiple overseas flagship stores in prime commercial areas of Australia, Spain and other countries.
本土化策略破解出海难题 | Localization strategy addresses overseas challenges
针对品牌全球化过程中的"水土不服"问题，歌莉娅相关负责人表示，关键在于在地化管理和对新市场需求的精准把握。品牌在不同国家建立运营分部，由当地团队与中国总部协同，根据市场偏好和消费者画像推出定制化产品系列，并将线下旗舰店的服务体系与全球独立站的满额免邮政策打通。
Regarding the challenges of globalization, Gloria's representatives emphasized the importance of localized management and accurate understanding of new market demands. The brand establishes operations in different countries, where local teams collaborate with Chinese headquarters to develop customized product lines based on market preferences and consumer profiles, while integrating flagship store services with the global independent website's free shipping policy.
南方+记者 黄晓韵 | Reporter: Huang Xiaoyun
来源：南方报业传媒集团南方+客户端 | Source: Southern+
