谷歌推广需要网站吗？TikTok面临美国禁令危机，或考虑法律诉讼
全球电商推广与TikTok危机深度解析
在数字营销领域，一个常见问题是："进行谷歌广告推广是否必须拥有独立网站？" 答案是肯定的。独立网站不仅为广告提供着陆页，更是品牌建设、用户转化和数据追踪的核心平台。没有网站，广告效果将大打折扣。
Meanwhile in the digital marketing field, a common question is: "Do you need a standalone website for Google Ads campaigns?" The answer is definitely yes. An independent website serves not only as a landing page for ads, but also as the core platform for brand building, user conversion and data tracking. Without a website, ad performance would be significantly compromised.
TikTok面临生存危机
美国众议院于4月20日以360:58的压倒性票数通过包含TikTok剥离条款的950亿美元对外援助计划。法案要求字节跳动在270天内剥离TikTok美国业务，否则将面临禁令。相比此前165天的期限，新法案给予更长的缓冲期，且总统有权再延长90天。
TikTok's Existential Crisis
On April 20, the US House of Representatives passed a $95 billion foreign aid package including TikTok divestiture provisions by an overwhelming 360-58 vote. The bill requires ByteDance to divest TikTok's US operations within 270 days or face a ban. Compared to the previous 165-day deadline, the new bill allows for a longer buffer period, with the president having authority to extend it by another 90 days.
政治博弈中的TikTok
业内人士透露，由于国际政治因素，TikTok更可能选择退出美国市场而非出售。许多中国商家已开始制定撤退计划，但中小商家仍在利用政策窗口期继续运营。
TikTok in Political Games
Industry insiders reveal that due to international political factors, TikTok is more likely to exit the US market than sell. Many Chinese merchants have begun formulating exit plans, while small and medium-sized businesses continue operating by utilizing the policy window period.
法律诉讼或成最后手段
2020年特朗普政府时期，TikTok曾就行政令提起诉讼并获胜。当前形势下，法律诉讼可能再次成为TikTok的应对策略，这将延长法案实施时间，为公司争取更多转机。
Legal Action as Last Resort
During the Trump administration in 2020, TikTok successfully challenged an executive order in court. Under current circumstances, legal action may again become TikTok's strategy, which would delay implementation of the bill and buy time for the company to seek alternatives.
行业领袖发声
特斯拉CEO马斯克公开反对禁令："虽然禁令可能有利于X平台，但这违背言论自由原则。"TikTok官方声明称，法案将侵犯1.7亿美国用户的言论自由，摧毁700万家企业，并关闭每年为美国经济贡献240亿美元的平台。
Industry Leaders Speak Out
Tesla CEO Elon Musk publicly opposed the ban: "Although the ban may benefit X platform, it goes against free speech principles." TikTok's official statement said the bill would violate the free speech rights of 170 million American users, destroy 7 million businesses, and shut down a platform contributing $24 billion annually to the US economy.
中国外交部回应
中国外交部发言人汪文斌3月14日表示，美国法案违背公平竞争原则和国际经贸规则，以"国家安全"为借口打压他国优秀企业毫无公平正义可言，是赤裸裸的强盗逻辑。
Chinese Foreign Ministry Responds
Chinese Foreign Ministry spokesperson Wang Wenbin said on March 14 that the US bill violates fair competition principles and international trade rules, using "national security" as an excuse to suppress outstanding foreign enterprises, which is completely unjust and represents barefaced robber's logic.
