售后完备的APP搜索推广与谷歌竞价排名推广公司：长尾词策略打造爆款案例
一个在标题中运用"长尾词"成就爆款的典型范例
A Classic Example of Using "Long-Tail Keywords" in Titles to Create Viral Content
最近浏览头条文章，一个叫"暴躁林大姐"的友友写了一篇题为《长峰医院美女院长王晓玲照片曝光，气场强大，面态优雅似富婆》的文章，我印象很深，后来她又写了一篇：《文章没展现，只要改动一个长尾词，阅读量就直接爆了131万》，介绍了自己之前发的这篇文章成为爆款的前后经历和切身感受。
Recently browsing headlines, I came across an article titled "Photos of Beautiful President Wang Xiaoling of Changfeng Hospital Exposed, Powerful Aura, Elegant Like a Rich Woman" by a user called "Angry Sister Lin". Later, she wrote another article: "No Views on Article? Just Change One Long-Tail Keyword and Views Exploded to 1.31 Million", sharing her experience of how this article went viral.
什么是"长尾词"？
What are "Long-Tail Keywords"?
长尾词也就是长尾关键词，是指媒体平台上文章的非目标关键词，它的特征是比较长，往往是2-3个词组成，甚至是短语，存在于文章的标题或内容中，比如说红色连衣裙是碎花的，碎花红色连衣裙它就相当于一个长尾词，再加上长款、短款属性，那这个长尾词就更加精准啦。
Long-tail keywords refer to non-target keywords in articles on media platforms. They are characterized by being longer phrases, often consisting of 2-3 words or even complete phrases, appearing in article titles or content. For example, while "red dress" is a general term, "floral red dress" would be a long-tail keyword, and adding attributes like "long sleeve" or "short sleeve" makes the long-tail keyword even more precise.
成功案例分析
Case Study of Success
大家都知道，最近北京长峰医院发生重大火灾造成29人不幸去世，当人们都在关注火灾发生的原因及调查进展、12人被刑拘时，这个叫"暴躁林大姐"友友却独辟蹊径，选择了"美女院长"、"照片"等关键词作为"长峰医院"的长尾词，提炼了一个很爆眼球的标题：《长峰医院美女院长王晓玲照片曝光，气场强大，面态优雅似富婆》，一下子把人们关注的热点从"火灾发生的原因"、"火灾调查进展"、"长峰医院院长等12人被刑拘"吸引了过来。
As we all know, the recent major fire at Beijing Changfeng Hospital resulted in 29 unfortunate deaths. While most people were focusing on the cause of the fire, investigation progress, and the 12 people detained, "Angry Sister Lin" took a different approach. She chose keywords like "beautiful president" and "photos" as long-tail keywords for "Changfeng Hospital", crafting an eye-catching title that shifted public attention from the fire investigation to the personal story of the hospital president.
很快，这篇文章从13.8万阅读104个评论逐渐飙升到118.3万阅读317个评论，我刚刚又打开文章又看了一下，截止到今天已经是135.5万阅读371个评论。
The article quickly grew from 138,000 views with 104 comments to 1.183 million views with 317 comments. As of today, it has reached 1.355 million views with 371 comments.
成功的关键因素
Key Factors for Success
再查看这位友友发布的其他文章，从立意到题材到标题，作者都是很用心的在设计，她的多数文章也都有很不错的展现结果。这说明这位友友能出这样的爆款，与她自己平时勤奋努力勤于思考精心设计，善于在标题中运用"长尾词"是分不开的。
Looking at other articles published by this user, we can see careful design from concept to topic to title. Most of her articles achieve excellent performance. This shows that her ability to create viral content is closely related to her diligent work, thoughtful planning, and skillful use of long-tail keywords in titles.
SEO启示：在APP搜索推广和谷歌竞价排名推广中，巧妙运用长尾词策略可以显著提升内容曝光率和转化率。
SEO Insight: In APP search promotion and Google bidding ranking promotion, clever use of long-tail keyword strategies can significantly improve content exposure and conversion rates.
